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★ Public Report PromtPress · Issue № 001

Channel audit В Питере есть

В Питере есть
@spb_rest In St. Petersburg there is everything, but here we share the coolest stuff 🩷 About restaurants, entertainment, interesting places, and life in St. Petersburg with love. For collaboration: @kommunikacia RKN: https://clck.ru/3FmHue
23.08.2026
Subs
77 472
+25160 this month
ERR (% see posts)
5.0%
per day 3.0%
Reach/post
3.6K
ad reach 2.4K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Key channel metrics

Each card — a separate health metric. Subtitle shows the period.

Subs
77 472
—
Subscriber reach
4.71%
avg % of subs see post
Views/post
3.6K
median 3.6K · 29 days
Posts/wk
14.0
for period
Trend 7d
-16.9%
vs previous week
Reactions/post
60.5
total 3 508 react., 1 554 rep., 128 comm.
Post length
719 chars.
median 820 · 29 days
Posts analyzed
58
29 days
Ad Reach
2.4K
24h avg
Churn / month
+25160
last month
Quotability
81
citation index · 191 channels mentioned all time
Channel age
5 years 2 months
created 17.06.2021
Section 02 · Content Analysis

What works best

Top posts by engagement and outsiders — to see what to repeat, and what to remove from rotation.

Section 03 · Subscriber Dynamics

Channel growth over the year

Subscriber growth chart for the year. Exact subscriber counts are shown for key months. You can see in which months the channel gained and in which it lost subscribers.

83.7K74.6K65.6K56.5K47.4K50.7KAug 2550.3KOct 2551KNov 2551KDec 2551.6KJan 2651.8KFeb 2652.7KMar 2652.4KApr 2652.2KMay 2652.4KJun 2652.3KJul 2652.3KAug 26
Period start
50 655
Now
77 475
Net growth
+26 820
Section 04 · Citations

Who and how mention channel

Citation index 81 — channel popularity rating based on mentions. Considers not only their count, but also weight of mentioners: a post from a channel with 100 k subs 'weighs' more than from a channel with 1 k. Over all time the channel was mentioned 191 different channels. Below — from which countries, in which format, from which channels, and in which topic.

Countries mentioning
Russia 99.3%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mentions by format
Mentioned in a separate post 49.4%
In roundups with 2-5 channels 25.2%
In roundups with 6-10 channels 1.3%
In roundups with 11+ channels 24.1%
In suspicious channels (inflated) 1.6%
Mentions by channel size
Micro-channels (up to 1K) 41.2%
from 1 to 10K subs 23.6%
from 10 to 30K subs 22.5%
from 30 to 100K subs 8.7%
over 100K subs 4.0%
Mentions by topic
News & Media 26.5%
Travel 16.3%
Telegram 13.4%
Food & cooking 12.9%
Blogs 8.7%
Section 05 · Ad Potential

Post reach duration

Average reach of an ad post by time since publication. Helps estimate how long a placement makes sense to 'live'.

2K
in 12h
2.4K
in 24h
+20% vs prev.
2.8K
in 48h
+17% vs prev.
3K
in 72h
+5% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subs
KoreaCooking Recipes Salads 🧑‍🍳 1M
FriПятёрочка 794.1K
🎂М🎂 Mom's Recipes 😋 674K
А|Air fryer | Recipes 595.4K
MonSimple Recipes 584.4K
KoreaRecipe book 553.9K
ChinaKitchen Inside Out 535.7K
CountCountЖИК 484.3K
ERВкусно и дешево 🥘 481.3K
РНEveryday recipes 456.3K
ViewsВ Питере естьYou 77.5K
Section 07 · Mention Dynamics

Mention frequency

Every month we track posts in other channels mentioning your channel. Over the last 6 months such mentions were 33, they brought 3 737 new subscribers. This is a different metric from the citation index above — it counts individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Subs gained
February 2026 10 9
1 300
January 2026 3 3
411
December 2025 4 2
912
November 2025 3 2
209
October 2025 8 5
809
September 2025 5 3
96
Total mentions
33
Months in data
6
Subs attracted
3 737
Section 08 · Niche Comparison

Where the channel is in its league

Top-100 channels in category «Food & cooking» (Russia) and looked at how the channel looks against them. The gray band — this is the range for 80% of channels in the niche (from p10 to p90). The black vertical line — middle, median. The red dot — your channel.

Subs below median by 62%
202.4K
69.1K 77 472 — your channel 552.8K
Average reach / post below median by 54%
7.9K
1.1K 3 650 — your channel 51.1K
Citation index below median by 93%
1.2K
5 81 — your channel 3.3K
Section 09 · Strategy

What to do now

5 priority actions, ranked by expected impact. Mark as a checklist and return to this report in a month.

01

Week's main post — Tuesday

On this day at 15:00 MSK the audience is most active.

Effect
Best posting window
02

ER below niche benchmark — review formats

Current ER 4.71% vs norm 9.0%. Consider testing polls and interactive formats.

Effect
+4.3pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (organic integrations), Premium (target audience). PromtPress selects sources for the niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually add +5-15% to ER. One poll a week on a 'hot' topic is an easy growth point.

Effect
+5-15% ER
05

Cross-promo with adjacent channels

Exchange posts quarterly with same-segment channels. Not daily — 2-3 collabs give relevant growth.

Effect
Relevant audience growth

Want this done? PromtPress?

This audit — something we can do in a few minutes based on public data. If you want to go further — run ads with us and close your growth plan in a month.

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