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★ PromtPress Public Report · Issue № 001

Channel audit Питер online | Санкт-Петербург

Питер online | Санкт-Петербург
@spb_online 🇷🇺 St. Pete & Russia news: local incidents to federal affairs. News, events, history, culture. Join us to stay in the know! #SZRRZ Contact:…
23.08.2026
Subscribers
43 035
+25592 per month
ERR (% see posts)
17.0%
per day 10.2%
Reach/post
8K
ad reach 4.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle tells for which period it was calculated.

Subscribers
43 035
Subs reach
18.66%
avg % of subs see post
Views/post
8K
median 8.1K · 29 days
Posts/day
7.8
~55 per week
Trend 7d
+40.1%
vs previous week
Reactions/post
19.9
4 570 reactions, 788 reposts, 130 comments
Post length
532 chars.
median 537 · 29 days
Posts analyzed
230
29 days
Ad reach
4.4K
avg over 24h
Churn / month
+25592
last month
Quotability
233
citation index · 206 channels mentioned all-time
Channel age
2 years 11 months
created 23.09.2023
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — so you see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew in a year

Subscriber growth chart for the year. On key months exact counts are shown. You can see in which months the channel grew, and in which subscribers left.

52.2K41.3K30.4K19.5K8.6K39.2KAug 2534.7KOct 2534.3KNov 2529.7KDec 2529.2KJan 2628.7KFeb 2627.5KMar 2624.5KApr 2618.2KMay 2614.4KJun 2612.7KJul 2635.5KAug 26
Period start
39 228
Now
43 035
Net growth
+3 807
Section 04 · Mentions

Who and how mentions the channel

Citation index 233 — channel popularity score based on mentions. Weighs not only their count, but also source influence: a post from a channel with 100 k subs outweighs one from a channel with 1 k. Over all time, mentioned: 206 different channels. Below — countries, formats, channels, topics.

Mention countries
Russia 98.9%
Ukraine 0.4%
Belarus 0.4%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 88.7%
In collections with 2-5 channels 2.9%
In collections with 6-10 channels 8.0%
In collections with 11+ channels 0.4%
In suspicious channels (inflated) 10.0%
What size channels mention
Micro-channels (up to 1K) 15.1%
1K–10K subs 12.2%
10K–30K subs 30.4%
30K–100K subs 28.4%
over 100K followers 14.0%
Topics mentioned
News and media 56.3%
Politics 10.9%
Travel 8.2%
Blogs 4.4%
Educational 4.0%
Section 05 · Ad potential

How long a post drives reach

Avg ad reach over time since publication. Helps gauge how long a placement stays worthwhile.

1K
12 hours
4.4K
24 hours
+340% vs prev.
6.8K
48 hours
+55% vs prev.
6.9K
72 hours
+1% vs prev.
Section 06 · Competitors

Who you compete with

11 Nearest channels by topic and audience. We highlighted your channel — see its place among niche neighbors.

Channel Subscribers
М•Москвач • Moscow news 4.3M
TLTopor Live 4.1M
ПЭLive • News 4M
M-Москва - это интересно 3.3M
ПМПервый Московский 3.2M
MAMash 3.1M
РНРИА Новости 3M
НМMoscow news 2.7M
MSМосква сегодня 2.7M
SRRussian media outside Moscow 2.6M
ПOПитер online | Санкт-ПетербургYou 43K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we log posts in other channels that mention your channel. Over the last 6 months such mentions were 0, they brought 238 New subs. Unlike the citation index above — here individual mention posts for the period, there cumulative rating.

Period Mentions Channels Subs acquired
February 2026 0 0
36
January 2026 0 0
109
December 2025 0 0
28
November 2025 0 0
4
October 2025 0 0
35
September 2025 0 0
26
Total mentions
0
Months in data
6
Subs attracted
238
Section 08 · Niche comparison

Where the channel is in its league

Took top-100 channels in category «News and media» (Russia) and looked at how the channel appears among them. The gray band — range covering 80% of channels in the niche (from p10 to p90). Black vertical — middle, median. Red dot — your channel.

Subscribers worse than median by 94%
782.3K
223.8K 43 035 — your channel 3.2M
Avg reach / post worse than median by 89%
71K
2.8K 8 031 — your channel 355.3K
Citation index worse than median by 91%
2.6K
5 233 — your channel 15.1K
Section 09 · Strategy

What to do right now

5 priority actions, sorted by expected impact. Check them off as a checklist and return to this report in a month.

01

Top post of the week — on Saturday

On this day and at 18:00 MSK the audience is most active.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram holds attention longer and is better for the algorithm. Aim for 15-25%.

Effect
Video retains audiences better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (organic integrations), Premium (target audience). PromtPress matches sources to the niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions typically add +5-15% to ER. One poll per week on a 'hot' topic — an easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need to do it daily — 2-3 collabs bring relevant growth.

Effect
Relevant audience growth

Want this done PromtPress?

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