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★ PromtPress public report · Issue # 001

Channel audit SOTA

SOTA
@sotaproject Probably the best Russian media. Ads: @sotaadbot Tip us: @s_nami_bot mail@sotaproject.com Support: https://sotaproject.com/donate Longreads:…
16.07.2026
Subscribers
103 323
+120 per month
ERR (% see posts)
9.0%
in 24 hrs 7.5%
Reach/post
9K
ad reach 7.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it was calculated for.

Subscribers
103 323
Subs reach
8.76%
avg % subs see post
Views/post
9K
median 8.8K · 22 days
Posts/day
34.5
~241 per week
7d trend
no data for period
Reactions/post
147.0
total 113,634 reactions, 34,578 reposts, 0 comments
Post length
781 chars
median 991 · 22 days
Posts analyzed
773
22 days
Ad reach
7.7K
24h avg
Churn / month
+120
last month
Citation rate
2 814
citation index · 7,229 channels mentioned ever
Channel age
8 years 1 month
created 27.05.2018
Section 02 · Content analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and which months subscribers left.

116K112.5K109K105.6K102.1K114KJul 25112.9K111.5KSep 25110.5KOct 25109.6KNov 25108.6KDec 25107KJan 26106.4KFeb 26105.2KMar 26104.4KApr 26103.9KMay 26103.4KJun 26103.4KJul 26
Period start
114 027
Now
103 323
Net growth
-10 704
Section 04 · Citations

Who mentions the channel and how

Citation index 2 814 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K subs channel weighs more than from 1K. Ever mentioned by 7 229 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 87.6%
Ukraine 3.9%
Belarus 1.6%
Kazakhstan 0.1%
Uzbekistan 0.0%
Format of mentions
Mentioned in a separate post 57.7%
In a pack of 2-5 channels 32.6%
In a pack of 6-10 channels 4.0%
In a bundle with 11+ channels 5.7%
In suspicious channels (bots) 2.0%
What size channels mention
Micro-channels (up to 1K) 44.9%
1K–10K subs 34.4%
10K–30K subs 7.3%
30K–100K subs 8.3%
over 100K subs 5.1%
Topics mentioned in
News & Media 51.4%
Politics 26.9%
Blogs 7.3%
Humor & entertainment 2.2%
Law 1.9%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps gauge how long a placement stays relevant.

6.2K
in 12 hrs
7.7K
in 24 hrs
+24% vs prev
9.6K
in 48 hrs
+25% vs prev
10.8K
in 72 hrs
+12% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.7M
خبخبرفوری 4.4M
کاکانال اخبارفوری ࡆ خبرفوری 4.3M
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvich • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
TPТруха⚡️Україна 3.1M
SOSOTAYou 103.3K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 2 827, they brought 238 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 590 153
188
December 2025 595 147
12
Nov 2025 553 150
20
Oct 2025 455 147
10
Sep 2025 316 121
8
August 2025 318 138
0
Total mentions
2 827
Months of data
6
Acquired subs
238
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black line = median. Red dot = your channel.

Subscribers 92% below median
1.3M
498.9K 103 323 — your channel 4.1M
Avg reach / post 90% below median
93.7K
733 9 048 — your channel 443.8K
Citation index better than 55% of niche
1.9K
0 2 814 — your channel 11.2K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check them off and revisit next month.

01

Top post of the week — on Saturday

On this day at 00:00 MSK audience is most active.

Effect
Best window for an important post
02

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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