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★ PromtPress Public Report · Issue № 001

Channel audit Sostav

Sostav
@sostav Ads, marketing & PR news. For press: news@sostav.ru. Personal page on the portal…
29.06.2026
Subscribers
55 384
+1464 per month
ERR (% see posts)
8.0%
daily 5.9%
Reach/post
4K
ad reach 3.3K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle below the number shows the period it covers.

Subscribers
55 384
Subs reach
7.25%
avg % subs see post
Views/post
4K
median 4K · 29 days
Posts/day
11.5
~81 per week
7d trend
-7.5%
vs previous week
Reactions/post
29.0
total 9,805 reactions, 7,962 reposts, 185 comments
Post length
575 chars
median 558 · 29 days
Posts analyzed
338
29 days
Ad reach
3.3K
24h avg
Churn / month
+1464
last month
Citation rate
423
citation index · 2,155 channels mentioned all time
Channel age
9 years 7 months
created 14.11.2016
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

56.6K54.7K52.8K50.9K49K49.7KJun 2550.3KAug 2550.7KSep 2551.3KOct 2551.7KNov 2552.1KDec 2552.2KJan 2652.5KFeb 2652.9KMar 2653.2KApr 2653.7KMay 2653.9KJun 26
Start of period
49 678
Now
55 389
Net growth
+5 711
Section 04 · Mentions

Who and how mentions the channel

Citation index 423 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All time channel mentions 2 155 different channels. Below: countries, formats, sources, topics.

Countries mentioning
Russia 95.2%
Kazakhstan 0.2%
Uzbekistan 0.2%
Ukraine 0.1%
Belarus 0.0%
Mention formats
Mentioned in a separate post 50.7%
In a collection of 2-5 channels 26.8%
In a collection of 6-10 channels 17.9%
In a collection with 11+ channels 4.6%
In suspicious channels (bots) 2.7%
What size channels mention
Micro-channels (up to 1K) 58.0%
1K–10K subs 33.5%
10K–30K subs 4.4%
30K–100K subs 2.4%
over 100K subs 1.6%
Mention topics
Marketing, PR, advertising 40.0%
Business & startups 9.1%
Blogs 7.8%
News & Media 7.6%
Tech 6.6%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

2.6K
12h
3.3K
24h
+27% vs prev.
3.8K
48h
+15% vs prev.
3.8K
72h
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.8M
OKOka 1.6M
TodaySearch 1.4M
TRTrending 1.2M
ERCustomer is always right 1.1M
TBTrends by Russia 1.1M
YesterdayTrending today 1M
TVTrend or leave 927.6K
TZSet trends 922.6K
SOSostavYou 55.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 976, they brought 4 996 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subs
December 2025 161 103
230
Nov 2025 123 63
501
Oct 2025 172 89
560
September 2025 165 105
680
August 2025 169 88
750
July 2025 186 102
2 275
Total mentions
976
Months of data
6
Acquired subs
4 996
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Marketing, PR, advertising» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 62% below median
144.9K
39.8K 55 384 — your channel 1.2M
Avg reach / post 69% below median
12.8K
91 4 014 — your channel 50.2K
Citation index better than 53% of niche
204
0 423 — your channel 3.1K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Saturday

On this day at 10:00 MSK audience is most active.

Effect
Best window for an important post
02

System traffic purchase

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post quarterly with same-segment channels. 2-3 collabs give relevant growth — no need daily.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's an organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. To go further — run ads through us and hit your growth plan in a month.

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