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★ PromtPress Public Report · Issue # 001

Channel audit Sonchicc

Sonchicc
@sonchicc Channel registration: https://clck.ru/3FmvqD https://instagram.com/sonchicc #IDZ4O Ads: @annaprosto max-ftvi
15.07.2026
Subscribers
18 981
+6471 per month
ERR (% see posts)
78.0%
daily 51.1%
Reach/post
18.9K
ad reach 9.8K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
18 981
Subs reach
99.41%
avg % subs see post
Views/post
18.9K
median 20.4K · 29 days
Posts/week
3.4
for period
7d trend
-25.3%
vs previous week
Reactions/post
1241.7
total 17,384 reactions, 5,774 reposts, 15 comments
Post length
387 chars
median 308 · 29 days
Posts analyzed
14
29 days
Ad reach
9.8K
24h avg
Churn / month
+6471
last month
Citation rate
7
citation index · 43 channels mentioned ever
Channel age
8 years 6 months
created 08.01.2018
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

32.5K26.3K20.1K14K7.8K20.7KJul 2520.4K28.5KSep 2527.9KOct 2526.9KNov 2525.9KDec 2525.4KJan 2624.6KFeb 2623.2KMar 2619.8KApr 2613.4KMay 2616.7KJun 2619.2KJul 26
Start date
20 727
Now
18 994
Net growth
-1 733
Section 04 · Mentions

Who and how mentions the channel

Citation index 7 — channel popularity rating based on mentions. Considers both mention count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All time channel mentions: 43 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 87.7%
Ukraine 2.7%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mentioned in formats
Mentioned in a separate post 58.9%
In a bundle with 2-5 channels 39.7%
In a collection of 6-10 channels 1.4%
In a bundle with 11+ channels 0.0%
In suspicious channels (inflated) 1.4%
Size of channels mentioning
Micro-channels (up to 1K) 27.4%
1K–10K subs 43.8%
10K–30K subs 8.2%
30K–100K subs 20.5%
over 100K subs 0.0%
Mentioned in topics
Travel 54.8%
News & Media 8.2%
Other 4.1%
Courses and guides 4.1%
Politics 2.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

8.6K
12h
9.8K
24h
+14% vs prev.
11.1K
48h
+13% vs prev.
11.1K
72h
stable
Section 06 · Competitors

Who are your competitors

11 nearest channels by topic and audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
M-Moscow events | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 556.4K
AEAEROFLOT 524.9K
MOMoskvichka 500.8K
JPYandex Travel 496.6K
TUTutu 494.1K
SunDiscount wagon 431.6K
OTOzon Travel 413.5K
SPWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.7K
SOSonchiccYou 19K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 0, they brought 9 554 new subs. This is a different metric from citation index above — here individual mention posts for period, there cumulative rating.

Period Mentions Channels Brought subs
January 2026 0 0
61
December 2025 0 0
22
Nov 2025 0 0
7
Oct 2025 0 0
73
September 2025 0 0
0
August 2025 0 0
9 391
Total mentions
0
Months of data
6
Attracted subs
9 554
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 88% below median
153.4K
47.9K 18 981 — your channel 429.6K
Avg reach / post better than 53% of niche
12.4K
1.7K 18 869 — your channel 120.8K
Citation index 95% below median
147
0 7 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Increase posting frequency

Now 3.4 posts/wk. Active channels avg 7-10. Consistency is key to retention.

Effect
Consistency over volume
02

Main post of the week — on Friday

Audience is most active on this day at 12:00 MSK.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes from public data. Want to go further? Run ads through us and hit your growth target in a month.

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