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★ PromtPress Public Report · Issue # 001

Channel audit SOKOLOV

SOKOLOV
@sokolov_rus Most loved jewelry brand in Russia #5293792398 Our VK https://vk.com/sokolov.russia
17.06.2026
Subscribers
147 967
-3263 per month
ERR (% see posts)
4.0%
Daily 1.8%
Reach/post
4.7K
Ad reach 2.7K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
147 967
—
Subscriber reach
3.16%
Avg % subs see post
Views/post
4.7K
Median 4.7K · 29 days
Posts/week
18.0
For period
7d trend
-20.8%
vs previous week
Reactions/post
68.8
Total 5,163 reactions, 470 reposts, 421 comments.
Post length
246 chars
Median 226 · 29 days
Posts analyzed
75
29 days
Ad reach
2.7K
Avg 24h
Churn / month
-3263
Last month
Cite rate
372
Citation index · 1,052 channels mentioned ever
Channel age
4 years 3 months
Created 28.02.2022
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

191.1K173K154.9K136.9K118.8K124.5KJun 25136K148.7KAug 25157.5KSep 25149.1KOct 25168.4KNov 25161.4KDec 25176.2KJan 26159.2KFeb 26158.9KMar 26160.1KApr 26153.6KMay 26149.7KJun 26
Period start
124 454
Now
147 975
Net growth
+23 521
Section 04 · Mentions

Who & how mentions the channel

Citation index 372 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. Over all time, the channel was mentioned by 1 052 different channels. Below: countries, format, source channels, topics.

Countries mentioning
Russia 97.9%
China 0.2%
Belarus 0.2%
Uzbekistan 0.2%
Iran 0.1%
Format mentioned in
Mentioned in a separate post 70.7%
In a bundle with 2-5 channels 22.9%
In a bundle with 6-10 channels 1.2%
In a bundle with 11+ channels 5.1%
In suspicious channels (bot activity) 1.9%
Size of channels mentioning
Micro-channels (under 1K) 22.5%
1K–10K subs 46.2%
10K–30K subs 14.6%
30K–100K subs 10.8%
100K+ subs 5.9%
Topics mentioned in
Other 15.5%
News & Media 15.4%
Sports 8.8%
Fashion & Beauty 7.8%
Blogs 6.8%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

2.1K
12h
2.7K
24h
+29% vs prev.
3.3K
48h
+22% vs prev.
4.1K
72h
+23% vs prev.
Section 06 · Competitors

Who you compete with 

11 Nearest channels by topic & audience. Yours is highlighted — see its rank among niche peers.

Channel Subscribers
OZOZON 1.1M
YMYandex Market 1M
X-Freeloaders - Lightning 1M
SNMarket discounts 993.1K
WSWB Sniper | Finds on Wildberries | Discounts | Promos 932.9K
PBBy Blat 888K
Z|Hare | Promos | Discounts 877.5K
W|Wildberries | finds 799.3K
VIITEMS FROM VIDEO 711.7K
ALAlfa-Vygodno 563K
SOSOKOLOVYou 148K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months Such mentions: 883, they brought 93 639 New subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 44 36
30 227
Nov 2025 45 40
7 641
Oct 2025 205 184
21 654
Sep 2025 48 38
0
August 2025 123 114
16 338
July 2025 418 386
17 779
Total mentions
883
Months in data
6
Attracted subscribers
93 639
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 Channels in category "Sales» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#76/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers worse than median by 24%
194.4K
66.1K 147 967 — your channel 695.7K
Avg reach / post worse than median by 21%
6K
8 4 674 — your channel 33.7K
Citation index Top 50% of niche
371
0 372 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 11:00 MSK.

Effect
Best window for important post
02

ER below niche benchmark — rethink formats

Current ER 3.16% vs norm 5.5%. Try polls & interactive formats.

Effect
+2.3pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighbor channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want us to do this PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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