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★ PromtPress Public Report · Issue № 001

Channel audit My Sochi | Krasnodar Krai

My Sochi | Krasnodar Krai
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29.06.2026
Subscribers
100 792
-802 per month
ERR (% who see posts)
7.0%
in 24h 4.9%
Reach/post
6.7K
ad reach 5K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
100 792
—
Subscriber reach
6.64%
avg % subs see post
Views/post
6.7K
median 6.9K · 29 days
Posts/day
8.3
~58 per week
7d trend
-3.9%
vs previous week
Reactions/post
62.1
total 15,349 reactions, 9,322 reposts, 2,292 comments
Post length
189 chars
median 134 · 29 days
Posts analyzed
247
29 days
Ad reach
5K
24h avg
Churn / month
-802
last month
Citation rate
1 101
citation index · 3,381 channels mentioned all time
Channel age
3 years 10 months
created 10.08.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which lost subs.

131K122.8K114.6K106.4K98.3K125.2KJun 25125.5KAug 25124.6KSep 25122.8KOct 25120.5KNov 25118.2KDec 25114.1KJan 26111KFeb 26108.1KMar 26105.3KApr 26102.9KMay 26101.6KJun 26
Start of period
125 177
Now
100 818
Net growth
-24 359
Section 04 · Mentions

Who and how mentions the channel

Citation index 1 101 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K subs channel weighs more than from 1K. All time the channel was mentioned 3 381 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 95.5%
Ukraine 1.6%
Kazakhstan 0.3%
Uzbekistan 0.3%
Belarus 0.1%
Mention format
Mentioned in a separate post 21.8%
In a collection with 2-5 channels 77.6%
In a collection with 6-10 channels 0.2%
In a collection with 11+ channels 0.5%
In suspicious channels (bot activity) 1.1%
What size channels mention
Micro-channels (up to 1K) 7.5%
1K–10K subs 20.2%
10K–30K subs 23.9%
30K–100K subs 26.0%
over 100K subs 22.5%
Topics where mentioned
News & Media 18.3%
Humor & entertainment 12.8%
For adults 9.0%
Travel 7.5%
Educational 6.9%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays relevant.

3.7K
in 12h
5K
in 24h
+35% vs prev.
6.5K
in 48h
+30% vs prev.
6.5K
in 72h
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
AWAmazing World and Travel 1.2M
M-Moscow - Where to Go | Events 1.2M
A«Pobeda Airlines 1.1M
MDMoscow Digest 567K
AEAEROFLOT 526K
MonMoskvichka 508.6K
TUTutu 504.9K
JPYandex Travel 501.7K
SunDiscount wagon 433.4K
OTOzon Travel 407K
WedMy Sochi | Krasnodar KraiYou 100.8K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 134, they brought 2 109 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Subs acquired
December 2025 15 11
0
Nov 2025 12 9
0
Oct 2025 41 14
2
Sep 2025 23 15
24
August 2025 29 14
1 104
July 2025 14 8
979
Total mentions
134
Months of data
6
Subs attracted
2 109
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#98/ 100
Position in niche
Channel in the lower half of the ranking
Subscribers 37% below median
158.7K
53K 100 792 — your channel 529K
Avg reach / post 50% below median
13.3K
2K 6 692 — your channel 116.6K
Citation index better than 86% of niche
73
0 1 101 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 21:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 6.64% vs norm 7.5%. Try polls & interactive formats.

Effect
+0.9pp ER
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in minutes using public data. To go further — run ads through us and hit your growth plan in a month.

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