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★ PromtPress Public Report · Issue # 001

Channel audit Russian Marketing

Russian Marketing
@smmrus Author's blog about marketing, media, business and more. Authors' opinions are subjective and may not match yours. Ads and feedback:…
29.06.2026
Subscribers
125 162
-565 per month
ERR (% see posts)
7.0%
per day 4.3%
Reach/post
8.9K
ad reach 5.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
125 162
Subscriber reach
7.1%
avg % of subs see post
Views/post
8.9K
median 8.8K · 28 days
Posts/week
22.6
for the period
7d trend
+9.4%
vs previous week
Reactions/post
116.9
total 10,876 reactions, 8,495 reposts, 199 comments
Post length
505 chars
median 484 · 28 days
Posts analyzed
93
28 days
Ad reach
5.4K
24h avg
Churn / month
-565
last month
Citation rate
863
citation index · 4,122 channels mentioned ever
Channel age
10 years 9 months
created 22.09.2015
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and which it lost subs.

129.6K128.4K127.2K126K124.8K128.6KJun 25128.9KAug 25128.7KSep 25128.5KOct 25128.2KNov 25128KDec 25126.8KJan 26126.3KFeb 26127KMar 26126.9KApr 26126KMay 26125.7KJun 26
Start of period
128 601
Now
125 147
Net growth
-3 454
Section 04 · Citations

Who mentions the channel and how

Citation index 863 — channel popularity rating based on mentions. Considers not only the number of mentions but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs channel. All time the channel was mentioned 4 122 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 94.7%
Uzbekistan 0.4%
Ukraine 0.3%
Kazakhstan 0.3%
Belarus 0.3%
In what format mentioned
Mentioned in a separate post 55.9%
In collections with 2-5 channels 21.9%
In collections with 6-10 channels 10.5%
In collections with 11+ channels 11.7%
In suspicious channels (bot-boosted) 1.6%
Size of channels mentioning
Micro-channels (up to 1K) 58.7%
1K–10K subs 24.7%
10K–30K subs 8.4%
30K–100K subs 5.5%
over 100K subs 2.7%
In which topics mentioned
Marketing, PR, advertising 46.2%
News & Media 11.8%
Blogs 8.6%
Telegram 6.0%
Politics 4.4%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

3.4K
in 12 hours
5.4K
in 24 hours
+59% vs prev.
6.3K
in 48 hours
+17% vs prev.
6.8K
in 72 hours
+8% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.8M
OKOkak 1.6M
SESearch 1.3M
TRTrendly 1.2M
ERCustomer is always right 1.1M
TBTrends by Russia 1.1M
SVTrending today 1M
TVTrend or leave 930.8K
TRTrendwatch 904.7K
RMRussian MarketingYou 125.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 377, they brought 1 133 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 41 31
0
Nov 2025 76 39
134
Oct 2025 75 46
174
September 2025 49 29
174
August 2025 64 27
188
July 2025 72 36
463
Total mentions
377
Months of data
6
Acquired subscribers
1 133
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category «Marketing, PR, advertising» (Russia) and saw how your channel looks against them. Gray bar — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#60/ 100
Rank in niche
Channel in bottom half of ranking
Subscribers 14% below median 
144.9K
39.7K 125 162 — your channel 1.2M
Avg reach / post 34% below median 
13.4K
91 8 893 — your channel 53.2K
Citation index better than 61% of niche
204
0 863 — your channel 3.1K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Can be checked off and revisited in a month.

01

Top post of the week — on Friday

Audience is most active on this day at 15:00 MSK.

Effect
Best window for important posts
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress selects sources for the niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a "hot" topic — an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with similar channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search searches by description. Add 3-5 keywords of your niche — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

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