PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue № 001

Channel audit NeFormat | Sergey Smirnov

NeFormat | Sergey Smirnov
@smirnov_neformat Author's Telegram channel by Sergey Smirnov. Buy ads https://clck.ru/3Ficg6 Main channel https://t.me/s/ogo_nedviga Statement № 4780008338
06.07.2026
Subscribers
31 344
-64 per month
ERR (% see posts)
43.0%
daily 25.1%
Reach/post
12.1K
ad reach 7.9K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
31 344
Subscriber reach
38.76%
avg % subs see post
Views/post
12.1K
median 13.2K · 29 days
Posts/week
24.0
for period
7d trend
+0.5%
vs previous week
Reactions/post
643.8
total 65,028 reactions, 8,991 reposts, 0 comments
Post length
552 chars
median 504 · 29 days
Posts analyzed
101
29 days
Ad reach
7.9K
24h avg
Churn / month
-64
last month
Citation rate
57
citation index · 270 channels mentioned ever
Channel age
6 years 8 months
created 24.10.2019
Section 02 · Content analysis

What works best

Top posts by engagement & outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which it lost subs.

32.7K30.5K28.2K25.9K23.6K24.4KJul 2524.4KAug 2525.2KSep 2525.4KOct 2525.8KNov 2525.6KDec 2526.4KJan 2627KFeb 2627.9KMar 2631.4KApr 2631.5KMay 2631.4KJun 2631.4KJul 26
Start date
24 373
Now
31 344
Net growth
+6 971
Section 04 · Mentions

Who mentions the channel and how

Citation index 57 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k subs. All-time mentions: 270 different channels. Below — countries, format, channels, topics.

Mentions by country
Russia 98.6%
Ukraine 0.7%
Kazakhstan 0.2%
Belarus 0.0%
Uzbekistan 0.0%
How they mention you
Mentioned in a separate post 73.1%
In collections with 2-5 channels 23.3%
In collections with 6-10 channels 1.8%
In collections with 11+ channels 1.8%
In suspicious channels (bots) 0.9%
What size channels mention you
Micro-channels (up to 1K) 46.3%
1–10K subs 29.0%
10–30K subs 14.6%
30–100K subs 7.5%
over 100K subs 2.5%
Topics where mentioned
Economics 55.7%
Sales 12.6%
Politics 4.8%
Blogs 4.8%
Cryptocurrencies 4.6%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

5.6K
12h
7.9K
24h
+41% vs prev.
9.8K
48h
+24% vs prev.
9.8K
72h
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche neighbors.

Channel Subscribers
S&Startups & Ventures 2.7M
VCVenture Capital 2.6M
MEMohamed El Guazzar🎖 2.1M
ITISHBOR Toshkent 1.4M
MOMoscow Business 1M
CNMillion-dollar books | business blog 864.8K
Roxman typing… 538.5K
ABBusiness Shark 498.5K
SSMerger & acquisition 478.5K
لزلباس زیر اقساطی ریزسابل 474.8K
N|NeFormat | Sergey SmirnovYou 31.3K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 29, they brought 3 308 new subs. Different metric from citation index above — here individual mention posts for period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 4 4
706
December 2025 9 9
967
Nov 2025 7 7
81
Oct 2025 6 6
421
September 2025 2 2
254
August 2025 1 1
879
Total mentions
29
Months of data
6
Acquired subscribers
3 308
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Business & startups» (Russia) and saw how your channel compares. Gray band = range for 80% of niche channels (p10 to p90). Black line = median. Red dot = your channel.

Subscribers 81% below median
165.3K
49.7K 31 344 — your channel 585.5K
Avg reach / post 12% below median
13.8K
2 12 149 — your channel 42.1K
Citation index 57% below median
133
0 57 — your channel 1.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Main post of the week — on Friday

Audience is most active on this day at 20:00 MSK.

Effect
Best time for a key post
02

Increase share of video posts

Video in Telegram retains audience longer and is favored by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

Launch Telegram ads Contact manager
Already a client? Log in →
Link copied