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★ PromtPress Public Report · Issue # 001

Channel audit Media Russia not Moscow

Media Russia not Moscow
@smi_rf_moskva 📈 Open channel stats on TGstat or Telemetr. Ads: @reklama_SMI_RnM A+ Registration in RKN: https://gosuslugi.ru/snet/6800b9f8bdc64662d4ee6415
08.06.2026
Subs
2 950 452
-194530 per month
ERR (% who see posts)
2.0%
daily 1.5%
Reach/post
57.6K
ad reach 46K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subs
2 950 452
Sub reach
1.95%
avg % of subs see a post
Views/post
57.6K
median 59.9K · 29 days
Posts/day
15.2
~107 per week
7d trend
-8.0%
vs previous week
Reactions/post
834.0
total 376,116 reactions, 131,253 reposts, 0 comments
Post length
289 chars
median 237 · 29 days
Posts analyzed
451
29 days
Ad reach
46K
24h avg
Churn / month
-194530
last month
Citation rate
1 489
citation index · 4,002 channels mentioned it ever
Channel age
7 years 1 month
created 20.04.2019
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Yearly subscriber growth chart. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

3.6M3.4M3.2M3.1M2.9M3.2MJun 253.2MJul 253.2MAug 253.2MSep 253.2MOct 253.2MNov 253.3MDec 253.4MJan 263.4MFeb 263.4MMar 263.4MApr 263.2MMay 263MJun 26
Period start
3 230 500
Now
2 950 512
Net growth
-279 988
Section 04 · Citations

Who mentions the channel and how

Citation index 1 489 — channel popularity rating based on mentions. Considers both count and weight of mentioners: a post from a 100k subs channel weighs more than from 1k subs. All-time channel mentions: 4 002 different channels. Below — by country, format, source channel, and topic.

Countries mentioning you
Russia 92.5%
Uzbekistan 1.4%
Ukraine 0.8%
Ethiopia 0.5%
Belarus 0.1%
How they mention you
Mentioned in a separate post 81.4%
In bundles of 2-5 channels 14.1%
In bundles of 6-10 channels 1.2%
In bundles of 11+ channels 3.3%
In suspicious channels (bots) 3.6%
What size channels mention you
Micro-channels (up to 1K) 40.9%
1K–10K subs 33.8%
10K–30K subs 10.8%
30K–100K subs 9.7%
over 100K subs 4.8%
Topics where mentioned
News & Media 42.3%
Video & movies 10.6%
Politics 6.5%
Blogs 6.2%
Telegram 5.7%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays relevant.

34.3K
12h
46K
24h
+34% vs prev.
48.6K
48h
+6% vs prev.
59.6K
72h
+23% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
PELive • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
CPMedia Russia not MoscowYou 3M
NMMoscow News 2.7M
MSMoscow Today 2.7M
M2Moscow 24/ 2.2M
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we log posts in other channels that mention yours. Over the last 6 months such mentions: 1 856, they brought 668 964 new subs. This is a different metric from the citation index above — here, individual mention posts in the period, there a cumulative rating.

Period Mentions Channels Brought subs
December 2025 377 47
170 298
November 2025 366 43
124 108
October 2025 321 39
56 555
September 2025 306 23
99 682
August 2025 271 107
111 989
July 2025 215 76
106 332
Total mentions
1 856
Months of data
6
Attracted subs
668 964
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Rank in niche
Channel in the lower half of the ranking
Subs top 90% of niche
853K
231.3K 2 950 452 — your channel 3.2M
Avg reach / post 21% below median
73K
3.1K 57 608 — your channel 344K
Citation index 40% below median
2.5K
5 1 489 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — Sunday

Audience is most active on this day at 00:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 1.95% vs norm 5.5%. Try polls and interactive formats.

Effect
+3.5pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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