PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit SHTOLL NEWS💋

SHTOLL NEWS💋
@shtollnews News by Shtoll💋👉🏽 (https://www.instagram.com/sshtoll?igsh=YjlkeWVhb241cTI=) Invite a friend — https://t.me/SHTOLLNEWS Personal TG: https://t.me/itsshtoll Ads: @ppudgee
08.06.2026
Subscribers
523 422
+2571 per month
ERR (% see posts)
23.0%
per day 16.8%
Reach/post
117.7K
ad reach 87.9K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
523 422
Subscriber reach
22.49%
avg % of subs see post
Views/post
117.7K
median 119.7K · 29 days
Posts/day
16.7
~117 per week
Trend 7d
-12.5%
vs previous week
Reactions/post
1411.7
total 705,827 reactions, 246,239 reposts, 0 comments
Post length
202 chars
median 171 · 29 days
Posts analyzed
500
29 days
Ad reach
87.9K
24h avg
Churn / month
+2571
last month
Citation rate
116
citation index · 1,119 channels mentioned all time
Channel age
4 years 9 months
created 01.09.2021
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

557.1K524K490.9K457.8K424.7K438.9KJun 25437.1KJul 25437.7KAug 25459KSep 25487.4KOct 25489KNov 25492.5KDec 25490.9KJan 26505.7KFeb 26538.4KMar 26528.8KApr 26522.1KMay 26525.6KJun 26
Start date
438 914
Now
523 426
Net growth
+84 512
Section 04 · Citations

Who mentions the channel and how

Citation index 116 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All-time channel mentions: 1 119 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning you
Russia 89.4%
Ukraine 0.2%
Belarus 0.2%
Uzbekistan 0.2%
Kazakhstan 0.2%
Format of mentions
Mentioned in a separate post 67.2%
In a pack of 2-5 channels 20.2%
In a pack of 6-10 channels 1.5%
In a bundle with 11+ channels 11.1%
In suspicious channels (bots) 0.5%
What size channels mention you
Micro-channels (up to 1K) 77.8%
1K to 10K subs 11.1%
10K to 30K subs 1.5%
30K to 100K subs 3.0%
over 100K subs 6.7%
Topics of mentions
Telegram 32.0%
Blogs 20.9%
News & Media 17.2%
Images and photos 4.2%
Politics 2.7%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long placement should 'live'.

68.6K
in 12 hours
87.9K
in 24 hours
+28% vs prev.
107.5K
in 48 hours
+22% vs prev.
123.2K
in 72 hours
+15% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
SNSHTOLL NEWS💋You 523.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 52, they brought 81 107 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 4 2
5 948
Nov 2025 27 25
6 451
Oct 2025 2 2
6 092
September 2025 14 12
31 699
August 2025 3 2
22 703
July 2025 2 2
8 214
Total mentions
52
Months of data
6
Gained subscribers
81 107
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Position in niche
Channel in bottom half of ranking
Subscribers 39% below median
853K
231.3K 523 422 — your channel 2.9M
Avg reach / post better than 59% of niche
73K
3.1K 117 698 — your channel 344K
Citation index 95% below median
2.5K
5 116 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Monday

On this day at 01:00 MSK audience is most active.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with same-niche channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

Launch Telegram ad Contact manager
Already a client? Log in →
Link copied