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★ PromtPress Public Report · Issue № 001

Channel audit SHOT

SHOT
@shot_shot Most cited Telegram channel in Russia Contact: @shot_go Ads: @reklama_newsmedia SHOT Check: https://t.me/+HFoegHAB6JMzYmU6 Registered in Roskomnadzor list:…
08.06.2026
Subscribers
1 275 869
-3327 per month
ERR (% see posts)
15.0%
per day 13.5%
Reach/post
178K
ad reach 172.5K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
1 275 869
Subscriber reach
13.95%
avg % subs see post
Views/post
178K
median 183.4K · 28 days
Posts/day
20.3
~142 per week
7d trend
-2.2%
vs previous week
Reactions/post
2150.9
total 1,256,112 reactions, 328,645 reposts, 112,199 comments
Post length
676 chars
median 694 · 28 days
Posts analyzed
584
28 days
Ad reach
172.5K
24h avg
Churn / month
-3327
last month
Citations
10 424
citation index · 22,053 channels mentioned ever
Channel age
8 years 11 months
created 09.06.2017
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

1.4M1.3M1.3M1.3M1.3M1.3MJun 251.3MJul 251.3MAug 251.3MSep 251.3MOct 251.3MNov 251.3MDec 251.3MJan 261.3MFeb 261.3MMar 261.3MApr 261.3MMay 261.3MJun 26
Period start
1 282 415
Now
1 275 870
Net growth
-6 545
Section 04 · Citations

Who and how mentions the channel

Citation index 10 424 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel "weighs" more than from a 1k subs channel. All time the channel was mentioned 22 053 different channels. Below — countries, format, source channels, topics.

Countries mentioning
Russia 92.2%
Ukraine 1.7%
Uzbekistan 1.1%
Belarus 0.7%
Kazakhstan 0.1%
Mention format
Mentioned in a separate post 84.7%
In a pack of 2-5 channels 10.0%
In a pack of 6-10 channels 1.2%
In collections with 11+ channels 4.1%
In suspicious channels (cheating) 2.7%
What size channels mention
Micro-channels (up to 1K) 48.0%
1K–10K subs 30.4%
10K–30K subs 9.7%
30K–100K subs 7.5%
over 100K subs 4.5%
Mentioned topics
News & Media 59.1%
Politics 12.8%
Blogs 7.1%
Other 3.7%
Telegram 3.6%
Section 05 · Ad potential

How long a post brings reach

Avg. ad post reach over time since publication. Helps estimate how long a placement stays relevant.

139.2K
in 12 hours
172.5K
in 24 hours
+24% vs prev.
172.5K
in 48 hours
stable
192.6K
in 72 hours
+12% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
PEDirect • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
Avg. reachMedia Russia (non-Moscow) 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
SHSHOTYou 1.3M
Section 07 · Mention dynamics

How often the channel is mentioned

We record posts in other channels that mention yours every month. Over the last 6 months such mentions were 15 601, they brought 80 905 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 2 139 718
3 941
November 2025 1 861 621
3 402
October 2025 2 231 863
25 072
September 2025 2 485 876
6 153
August 2025 1 839 699
17 241
July 2025 5 046 1 223
25 096
Total mentions
15 601
Months of data
6
Attracted subscribers
80 905
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and saw how your channel compares. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Rank in niche
Channel in the lower half of the ranking
Subscribers better than 62% of niche
853K
231.3K 1 275 869 — your channel 2.9M
Avg. reach / post better than 71% of niche
73K
3.1K 177 976 — your channel 344K
Citation index better than 85% of niche
2.5K
5 10 424 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off as a to-do list and revisit this report in a month.

01

Top post of the week — on Sunday

Audience is most active on this day at 06:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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