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★ PromtPress Public Report · Issue # 001

Channel audit ShopahoLee

ShopahoLee
@shopaholee I talk about fashion and style. Sharing inspiration, better than Pinterest. Here you'll find: fashion show reviews, fashion news and trend analysis. The resource is included in the Roskomnadzor list…
09.07.2026
Subscribers
46 418
-959 per month
ERR (% who see posts)
6.0%
per day 2.3%
Reach/post
2.3K
ad reach 1.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period.

Subscribers
46 418
—
Subs reach
5.04%
avg % subs see post
Views/post
2.3K
median 2.6K · 29 days
Posts/week
5.2
for period
7d trend
-8.2%
vs previous week
Reactions/post
47.2
total 1,039 reactions, 251 reposts, 6 comments
Post length
248 chars
median 212 · 29 days
Posts analyzed
22
29 days
Ad reach
1.1K
24h avg
Churn / month
-959
last month
Citation rate
519
citation index · 912 channels mentioned it ever
Channel age
8 years 2 months
created 12.04.2018
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs loss.

98.8K80.6K62.4K44.1K25.9K36.7KJul 2534.2KAug 2533.2KSep 2532.5KOct 2531.8KNov 2588.6KDec 2566.5KJan 2655.7KFeb 2652.8KMar 2650.9KApr 2649.2KMay 2647.7KJun 2646.7KJul 26
Start date
36 748
Now
46 422
Net growth
+9 674
Section 04 · Mentions

Who mentions the channel and how

Citation index 519 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All time channel was mentioned 912 different channels. Below — from which countries, format, channels, topics.

Countries mentioning
Russia 93.0%
Ukraine 2.0%
Uzbekistan 1.9%
Kazakhstan 0.4%
China 0.1%
Mentioned in which formats
Mentioned in a separate post 85.0%
In collections with 2-5 channels 13.4%
In collections with 6-10 channels 0.5%
In collections with 11+ channels 1.1%
In suspicious channels (inflated) 1.8%
Size of channels mentioning
Micro-channels (up to 1K) 9.5%
1K–10K subs 13.4%
10K–30K subs 24.9%
30K–100K subs 35.2%
over 100K subs 17.0%
Mentioned in which topics
Fashion & Beauty 15.7%
Health & Fitness 13.2%
Instagram 9.3%
Humor & entertainment 8.9%
News & Media 8.8%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

882
in 12 hours
1.1K
in 24 hours
+25% vs prev.
1.5K
in 48 hours
+36% vs prev.
1.5K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
ZYZolotoe Yabloko 1.1M
NNFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
NNWildberries / WB finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
NWWB|OZON finds 393.5K
SHOShopahoLeeYou 46.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions 211, they brought 57 053 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 2 2
0
December 2025 3 3
422
Nov 2025 189 172
56 582
Oct 2025 3 2
0
Sep 2025 8 6
49
August 2025 6 2
0
Total mentions
211
Months of data
6
Acquired subs
57 053
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category "Fashion & Beauty» (Russia) and compared your channel. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 73% below median
171.1K
58.4K 46 418 — your channel 512.2K
Avg reach / post 83% below median
13.4K
836 2 339 — your channel 109.1K
Citation index better than 61% of niche
136
0 519 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — Tuesday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 5.04% vs norm 5.5%. Try polls & interactive formats.

Effect
+0.5pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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