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★ PromtPress Public Report · Issue # 001

Channel audit Shelusha Food | @shelusha_food | Masha Shelushenko

Shelusha Food | @shelusha_food | Masha Shelushenko
@shelusha_food I'll teach you to spend minimal time in the kitchen with meal prep 🔥 #TUHGC Fish prep for 2 weeks ahead 👉 https://clck.ru/3EathW Learn more about the "Gastronomy" course:…
09.07.2026
Subscribers
332 283
-554 per month
ERR (% who see posts)
9.0%
daily 3.6%
Reach/post
27.7K
ad reach 11.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
332 283
Subs reach
8.33%
avg % subs see post
Views/post
27.7K
median 27.7K · 28 days
Posts/week
5.8
for period
7d trend
-13.6%
vs previous week
Reactions/post
453.6
total 10,887 reactions, 7,535 reposts, 79 comments
Post length
881 chars.
median 999 · 28 days
Posts analyzed
24
28 days
Ad reach
11.9K
24h avg
Churn / month
-554
last month
Citation rate
517
citation index · 891 channels mentioned ever
Channel age
4 years 6 months
created 17.12.2021
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained and lost subs.

360.7K319K277.4K235.7K194.1K207.1KJul 25217.2KAug 25229.7KSep 25242.7KOct 25253.9KNov 25266.5KDec 25278.9KJan 26297.4KFeb 26323.6KMar 26336.4KApr 26334KMay 26332.7KJun 26332.8KJul 26
Period start
207 068
Now
332 284
Net growth
+125 216
Section 04 · Mentions

Who mentions the channel and how

Citation index 517 — channel popularity rating based on mentions. Considers not only count but also mentioner weight: a post from a 100k subs channel 'weighs' more than from 1k. All time channel was mentioned 891 different channels. Below — from which countries, format, channels, topics.

Mentioning countries
Russia 97.8%
India 0.4%
Ukraine 0.3%
Kazakhstan 0.3%
Belarus 0.0%
Mention format
Mentioned in a dedicated post 96.9%
In a bundle with 2-5 channels 2.3%
In a bundle with 6-10 channels 0.2%
In a bundle with 11+ channels 0.6%
In suspicious channels (cheating) 0.4%
What size channels mention
Micro-channels (up to 1K) 3.4%
1K–10K subs 34.9%
10K–30K subs 46.5%
30K–100K subs 14.0%
over 100K subs 1.1%
Mentioned topics
Blogs 39.5%
Family & kids 12.5%
Food & cooking 10.0%
Other 8.8%
Telegram 3.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of an ad post over time since publication. Helps estimate how long a placement should 'live'.

9.4K
12h
11.9K
24h
+27% vs prev.
15.5K
48h
+30% vs prev.
17K
72h
+10% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
KRCooking Recipes Salads 🧑‍🍳 995.6K
FriPyaterochka 776.5K
🎂M🎂 Mom's Recipes 😋 680.8K
A|Air fryer | Recipes 593.3K
MonSimple Recipes 586.9K
KRRecipe book 559K
CNKitchen Inside Out 532.5K
VITasty & cheap 🥘 487.7K
CICHIZHIK 485.1K
SunEveryday recipes 461.5K
SFShelusha Food | @shelusha_food | Masha ShelushenkoYou 332.3K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 394, they brought 82 600 new subs. This is a different metric from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 43 41
18 507
December 2025 71 66
13 837
November 2025 113 105
12 699
October 2025 83 74
11 624
Sep 2025 45 37
12 878
August 2025 39 34
13 055
Total mentions
394
Months of data
6
Acquired subscribers
82 600
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Food & cooking» (Russia) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black line = median. Red dot = your channel.

#25/ 100
Rank in niche
Channel in top 25% — strong position
Subscribers better than 71% of niche
210.3K
70.4K 332 283 — your channel 567.7K
Avg reach / post better than 74% of niche
8.7K
1.3K 27 689 — your channel 51.6K
Citation index 58% below median 
1.2K
5 517 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

On this day at 12:00 MSK audience is most active.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 8.33% vs norm 9.0%. Try polls & interactive formats.

Effect
+0.7pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want us to do this PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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