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★ PromtPress Public Report · Issue # 001

Channel audit Shelnat

Shelnat
@shelnat Notes by Natalia Shelkovskaya Video - https://www.youtube.com/shelnat/ Master class Ideal kitchen - https://shelnat.com/ru/courses/kitchen/ Online courses - https://shelnat.com/courses/ Design services…
19.07.2026
Subscribers
22 331
-159 per month
ERR (% see posts)
46.0%
daily 14.7%
Reach/post
8K
ad reach 3.3K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
22 331
—
Subs reach
35.94%
avg % subs see post
Views/post
8K
median 9.6K · 28 days
Posts/week
1.2
over period
7d trend
—
no data for period
Reactions/post
296.4
1,482 reactions, 407 reposts, 41 comments
Post length
369 chars
median 62 · 28 days
Posts analyzed
5
28 days
Ad reach
3.3K
24h avg
Churn / month
-159
last month
Citation rate
1
citation index · 22 channels mentioned ever
Channel age
9 years 9 months
created 17.10.2016
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

24.3K23.8K23.2K22.7K22.2K24KJul 2524K23.9KSep 2523.8KOct 2523.6KNov 2523.5KDec 2523.3KJan 2623.2KFeb 2623.1KMar 2622.9KApr 2622.8KMay 2622.6KJun 2622.4KJul 26
Period start
24 019
Now
22 331
Net growth
-1 688
Section 04 · Mentions

Who mentions the channel and how

Citation index 1 — channel popularity rating based on mentions. Considers both mention count & weight: a post from a 100k subs channel weighs more than from 1k subs. All-time channel mentions: 22 different channels. Below: countries, format, channels, topics.

Countries mentioning
Russia 95.0%
Ukraine 5.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 90.0%
In collections with 2-5 channels 10.0%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.0%
In suspicious channels (bot activity) 0.0%
What size channels mention
Micro-channels (up to 1K) 65.0%
1K–10K subs 30.0%
10K–30K subs 5.0%
30K–100K subs 0.0%
100K+ subs 0.0%
Topics of mentions
Blogs 30.0%
Interior & construction 25.0%
Design 20.0%
Religion 5.0%
Business & startups 5.0%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long placement stays relevant.

2.7K
12h
3.3K
24h
+22% vs prev
3.8K
48h
+15% vs prev
4.2K
72h
+11% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DДDOMEO. DESIGN | RENOVATION | REAL ESTATE 539.3K
PLLayout 451.9K
AIInterior & decor 448.6K
MKMy Apartment 427.1K
MSWise Builder 409.3K
LKFavorite apartment 407.2K
GFGC FSK 376.9K
PRProRealty 373.6K
USSmart Builder 353.3K
PIPIK 334.8K
SHShelnatYou 22.3K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions 1, they brought 202 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
January 2026 0 0
38
December 2025 0 0
1
Nov 2025 0 0
19
Oct 2025 1 1
78
September 2025 0 0
2
August 2025 0 0
64
Total mentions
1
Months in data
6
Acquired subs
202
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Interior & construction» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 82% below median
126.5K
35.3K 22 331 — your channel 432.9K
Avg reach / post better than 53% of niche
6.6K
1.2K 8 025 — your channel 32.7K
Citation index 99% below median
412
0 1 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit next month.

01

Increase posting frequency

Now 1.2 posts/wk. Active channels avg 7-10. Consistency is key to retention.

Effect
Consistency over volume
02

Top post of the week — on Friday

Audience is most active on this day at 17:00 MSK.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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