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★ PromtPress Public Report · Issue No. 001

Channel audit STROYKHLAM

STROYKHLAM
@sergei_petrusha Expertise of houses domopodbor.ru Finishing of houses and apartments domoremont.online https://knd.gov.ru/license?id=6736d6244d86083881d1d560®istryType=bloggersPermission
13.07.2026
Subscribers
24 980
+26 per month
ERR (% see posts)
51.0%
per day 21.4%
Reach/post
12.2K
ad reach 5.4K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
24 980
Subscriber Reach
48.68%
avg % of subs see post
Views/post
12.2K
median 13.3K · 19 days
Posts/week
2.5
for the period
7d trend
no data for period
Reactions/post
223.0
total 1,561 reactions, 120 reposts, 415 comments
Post length
251 chars
median 181 · 19 days
Posts Analyzed
7
19 days
Ad Reach
5.4K
24h avg
Churn / month
+26
last month
Citation rate
12
citation index · 88 channels mentioned all time
Channel age
4 years 4 months
created 25.02.2022
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

25.3K24.8K24.4K24K23.6K23.7KJul 2523.8KAug 2524KSep 2524.3KOct 2524.4KNov 2524.8KDec 2524.8KJan 2625KFeb 2625KMar 2625KApr 2625KMay 2625KJun 2625KJul 26
Period Start
23 726
Now
24 980
Net growth
+1 254
Section 04 · Citations

Who mentions the channel and how

Citation index 12 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. Over all time, the channel was mentioned 88 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 99.2%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 60.9%
In collections with 2-5 channels 39.1%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.0%
In suspicious channels (bot-boosted) 3.9%
Size of channels mentioning
Micro-channels (up to 1K) 53.1%
1K to 10K subs 31.3%
10K to 30K subs 7.8%
30K to 100K subs 4.7%
over 100K subs 3.1%
Topics of mentions
Interior & construction 49.2%
Other 9.4%
Politics 7.8%
Law 6.3%
Business & startups 6.3%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

4.3K
in 12 hours
5.4K
in 24 hours
+26% vs prev
6.1K
in 48 hours
+13% vs prev
6.6K
in 72 hours
+9% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see where it ranks among niche peers.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 535K
PLLayout Planning 452.9K
AIInterior & decor 449.4K
MKMy Apartment 427.5K
MSWise Builder 409.8K
LKFavorite apartment 408.1K
GFGC FSK 377.6K
PRProRealty 376.8K
USSmart Builder 353.6K
PIPIK 336.2K
CTSTROYKHLAMYou 25K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 16, they brought 1 296 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 6 6
172
December 2025 2 2
123
Nov 2025 2 2
356
Oct 2025 2 2
147
September 2025 2 2
265
August 2025 2 2
233
Total mentions
16
Months in data
6
Attracted subscribers
1 296
Section 08 · Niche Comparison

Where the channel ranks in its league

Took top-100 channels in category «Interior & construction» (Russia) and saw how your channel looks against them. Gray bar — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers worse than median by 80%
124.5K
35K 24 980 — your channel 434.3K
Avg reach / post better than 61% of niche
6.5K
1.4K 12 159 — your channel 33.6K
Citation index worse than median by 97%
412
0 12 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and return to this report in a month.

01

Increase posting frequency

Now 2.5 posts/wk. Active channels do 7-10. Consistency is key to retention.

Effect
Consistency over volume
02

Top post of the week — on Sunday

Audience most active on this day at 10:00 MSK.

Effect
Best window for an important post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a 'hot' topic — an easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs bring relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in a few minutes from public data. Want to go further — run ads through us and hit your growth plan in a month.

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