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★ PromtPress Public Report · Issue #001

Channel audit School 21

School 21
@school21sber Free digital tech school by Sber. Website: https://21-school.ru/?utm_source=telegram&utm_medium=social Channel in RKN registry: https://clck.ru/3FkfU7
22.07.2026
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Subs
40 399
+10088 per month
ERR (% see posts)
16.0%
per day 8.5%
Reach/post
6.3K
ad reach 2.6K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subs
40 399
—
Subscriber reach
15.71%
avg % subs see post
Views/post
6.3K
median 6.6K · 29 days
Posts/wk
6.3
for the period
7d trend
-1.5%
vs previous week
Reactions/post
90.4
only 2,441 reactions, 607 reposts, 143 comments
Post length
518 chars
median 547 · 29 days
Posts analyzed
27
29 days
Ad reach
2.6K
24h avg
Churn / month
+10088
last month
Citation index
33
citation index · 239 channels mentioned all time
Channel age
4 years 4 months
created 28.02.2022
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers, to see what to repeat and what to drop.

Section 03 · Mentions

Who mentions the channel and how

Citation index 33: channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k. All time channel mentioned 239 different channels. Below: from which countries, format, channels, topics.

Countries mentioning you
Russia 95.8%
Ukraine 0.3%
Uzbekistan 0.3%
Belarus 0.0%
Iran 0.0%
Mentioned in which formats
Mentioned in a separate post 53.9%
In a collection with 2-5 channels 41.9%
In a collection of 6-10 channels 4.2%
In a collection with 11+ channels 0.0%
In suspicious channels (inflated stats) 0.8%
What size channels mention you
Micro-channels (up to 1K) 45.0%
1K–10K subs 41.6%
10K–30K subs 10.6%
30K–100K subs 2.2%
over 100K subs 0.6%
Mentioned in which topics
Education 49.4%
Tech 10.3%
News & Media 8.7%
Business & startups 4.2%
Politics 2.8%
Section 04 · Ad Potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long placement should live.

2.3K
in 12 hours
2.6K
in 24 hours
+13% vs prev.
3.5K
in 48 hours
+35% vs prev.
4.2K
in 72 hours
+20% vs prev.
Section 05 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted to show its rank among niche peers.

Channel Subs
نانيمار ابن الانبار 4.6M
MBMaths By Gagan Pratap 2.3M
اداخبار درسی | فوری 1.6M
𝙍𝙬𝙍𝙤𝙟𝙜𝙖𝙧 𝙬𝙞𝙩𝙝 𝘼𝙣𝙠𝙞𝙩™🥇 1.3M
شكشام كاش 1.1M
شمشبكة ملازمنا 1.1M
سنسوالات نهایی 1M
MAMathematician Andrey 997.6K
UCUtkarsh Classes 992.9K
یدیِ دانش آموز 983.4K
Sh2School 21You 40.4K
Section 06 · Mention Trends

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions 50, they brought 3 559 new subs. This is a different metric from the citation index above: here it's individual mention posts for the period, there it's a cumulative rating.

Period Mentions Channels Gained subs
January 2026 8 8
802
December 2025 6 5
322
November 2025 3 3
705
October 2025 14 12
387
September 2025 13 11
925
August 2025 6 6
418
Total mentions
50
Months of data
6
Attracted subs
3 559
Section 07 · Niche Comparison

Where channel ranks in its league

Took top-100 channels in category «Education» (Russia) and compared your channel. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

Subs 90% below median
421.5K
157.2K 40 399: your channel 1.2M
Avg reach / post 87% below median
48K
763 6 345: your channel 253.4K
Citation index 19% below median
40
0 33: your channel 484
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Friday

Audience is most active on this day at 10:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

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