PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue #001

Channel audit School 21

School 21
@school21sber Free digital tech school by Sber. Website: https://21-school.ru/?utm_source=telegram&utm_medium=social Channel in RKN registry: https://clck.ru/3FkfU7
22.07.2026
Subs
40 399
+10088 per month
ERR (% see posts)
16.0%
per day 8.5%
Reach/post
6.3K
ad reach 2.6K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subs
40 399
—
Subscriber reach
15.71%
avg % subs see post
Views/post
6.3K
median 6.6K · 29 days
Posts/wk
6.3
for the period
7d trend
-1.5%
vs previous week
Reactions/post
90.4
only 2,441 reactions, 607 reposts, 143 comments
Post length
518 chars
median 547 · 29 days
Posts analyzed
27
29 days
Ad reach
2.6K
24h avg
Churn / month
+10088
last month
Citation index
33
citation index · 239 channels mentioned all time
Channel age
4 years 4 months
created 28.02.2022
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Mentions

Who mentions the channel and how

Citation index 33 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k. All time channel mentioned 239 different channels. Below: from which countries, format, channels, topics.

Countries mentioning you
Russia 95.8%
Ukraine 0.3%
Uzbekistan 0.3%
Belarus 0.0%
Iran 0.0%
Mentioned in which formats
Mentioned in a separate post 53.9%
In a collection with 2-5 channels 41.9%
In a collection of 6-10 channels 4.2%
In a collection with 11+ channels 0.0%
In suspicious channels (inflated stats) 0.8%
What size channels mention you
Micro-channels (up to 1K) 45.0%
1K–10K subs 41.6%
10K–30K subs 10.6%
30K–100K subs 2.2%
over 100K subs 0.6%
Mentioned in which topics
Education 49.4%
Tech 10.3%
News & Media 8.7%
Business & startups 4.2%
Politics 2.8%
Section 04 · Ad Potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long placement should live.

2.3K
in 12 hours
2.6K
in 24 hours
+13% vs prev.
3.5K
in 48 hours
+35% vs prev.
4.2K
in 72 hours
+20% vs prev.
Section 05 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
نانيمار ابن الانبار 4.6M
MBMaths By Gagan Pratap 2.3M
اداخبار درسی | فوری 1.6M
𝙍𝙬𝙍𝙤𝙟𝙜𝙖𝙧 𝙬𝙞𝙩𝙝 𝘼𝙣𝙠𝙞𝙩™🥇 1.3M
شكشام كاش 1.1M
شمشبكة ملازمنا 1.1M
سنسوالات نهایی 1M
MAMathematician Andrey 997.6K
UCUtkarsh Classes 992.9K
یدیِ دانش آموز 983.4K
Sh2School 21You 40.4K
Section 06 · Mention Trends

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions 50, they brought 3 559 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's a cumulative rating.

Period Mentions Channels Gained subs
January 2026 8 8
802
December 2025 6 5
322
November 2025 3 3
705
October 2025 14 12
387
September 2025 13 11
925
August 2025 6 6
418
Total mentions
50
Months of data
6
Attracted subs
3 559
Section 07 · Niche Comparison

Where channel ranks in its league

Took top-100 channels in category «Education» (Russia) and compared your channel. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

Subs 90% below median
421.5K
157.2K 40 399 — your channel 1.2M
Avg reach / post 87% below median
48K
763 6 345 — your channel 253.4K
Citation index 19% below median
40
0 33 — your channel 484
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Friday

Audience is most active on this day at 10:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in minutes using public data. Want to go further? Run ads through us and close your growth plan in a month.

Launch Telegram ad Contact manager
Already a client? Log in →
Link copied