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★ Public Report by PromtPress · Issue № 001

Channel audit SB.BY Belarus today

SB.BY Belarus today
@sbbytoday About life in Belarus and world news. Best from sb.by and newspapers of the publishing house "Belarus Today". Our channel 👉 youtube.com/sbbytoday Feedback 👉 @sbmail_bot
09.06.2026
Subscribers
16 005
+200 per month
ERR (% see posts)
8.0%
per day 6.8%
Reach/post
1.1K
ad reach 1.1K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
16 005
Subscriber reach
7.02%
avg % subs see post
Views/post
1.1K
median 998 · 10 days
Posts/day
69.0
~483 per week
7d trend
no data for period
Reactions/post
5.4
only 4,042 reactions, 3,179 reposts, 0 comments
Post length
433 chars
median 396 · 10 days
Posts analyzed
748
10 days
Ad reach
1.1K
24h avg
Churn / month
+200
last month
Citation rate
741
citation index · 2,312 channels mentioned all time
Channel age
6 years 11 months
created 11.06.2019
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

16.3K15.8K15.2K14.6K14K14.2KJun 2514.2KJul 2514.4KAug 2514.5KSep 2514.8KOct 2514.9KNov 2515KDec 2515.1KJan 2615.5KFeb 2615.6KMar 2615.7KApr 2615.8KMay 2616KJun 26
Period start
14 230
Now
16 005
Net growth
+1 775
Section 04 · Citations

Who mentions the channel and how

Citation index 741 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K subs channel weighs more than from 1K. All time, channel was mentioned by 2 312 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning you
Belarus 75.6%
Russia 21.1%
Ukraine 0.6%
Kazakhstan 0.0%
Uzbekistan 0.0%
Format of mentions
Mentioned in a separate post 85.2%
In a list with 2-5 channels 9.2%
In a collection of 6–10 channels 2.4%
In a list with 11+ channels 3.2%
In suspicious channels (inflated stats) 0.0%
Size of channels mentioning you
Micro-channels (up to 1K) 39.2%
1–10K subs 51.2%
10–30K subs 5.3%
30–100K subs 3.9%
over 100K subs 0.3%
Topics of mentions
News & Media 57.7%
Politics 20.4%
Education 7.8%
Transport 2.6%
Medicine 1.9%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

881
in 12 hrs
1.1K
in 24 hrs
+25% vs prev
1.1K
in 48 hrs
stable
1.2K
in 72 hrs
+9% vs prev
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel highlighted — see its rank among niche neighbors.

Channel Subscribers
NLNEXTA Live 764.9K
MGMinsk. Main! 216.4K
ONOnliner 148.4K
Z|Mirror | News 108.6K
BEBELTA 80.5K
B&WEmergency Belarus | What's Happening? 75K
MLMinsk Live 72.8K
PBOverheard Belarus 58.2K
БГBelarus Galounae 56.8K
GGGomel. Main! 56K
SB.BY Belarus todayYou 16K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 7 554, they brought 1 091 new subs. This is a different metric from the citation index above — here, individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 1 321 375
96
November 2025 988 235
131
October 2025 1 107 247
295
September 2025 1 271 294
235
August 2025 1 338 349
168
July 2025 1 529 417
166
Total mentions
7 554
Months of data
6
Attracted subscribers
1 091
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in «News & Media» (Belarus) and compared your channel to them. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — midpoint, median. Red dot — your channel.

#61/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers 19% below median
19.9K
5.2K 16 005 — your channel 67.6K
Avg reach / post 72% below median
4K
746 1 124 — your channel 15.9K
Citation index better than 89% of niche
82
0 741 — your channel 969
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 06:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search looks at descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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