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★ PromtPress Public Report · Issue № 001

Channel audit «Santa» store chain

«Santa» store chain
@santaretail_by Official Telegram of «Santa» store chain 🌐 First to know news, promos & tasty deals 🩵
10.07.2026
Subscribers
14 949
-122 per month
ERR (% see posts)
52.0%
per day 21.5%
Reach/post
6.4K
ad reach 3.2K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
14 949
—
Subs reach
42.48%
avg % subs see post
Views/post
6.4K
median 6.4K · —
Posts/week
1.0
for the period
7d trend
—
no data for period
Reactions/post
20.0
total 20 reactions, 18 reposts, 4 comments
Post length
27 chars
median 27 · —
Posts analyzed
1
—
Ad reach
3.2K
24h avg
Churn / month
-122
for the last month
Quotability
17
citation index · 28 channels mentioned ever
Channel age
4 years 3 months
created 12.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

17.6K16.9K16.2K15.4K14.7K17.2KJul 2517.1KAug 2516.9KSep 2516.6KOct 2516.3KNov 2516.1KDec 2515.9KJan 2615.8KFeb 2615.6KMar 2615.5KApr 2615.3KMay 2615.1KJun 2615KJul 26
Start of period
17 220
Now
14 949
Net growth
-2 271
Section 04 · Mentions

Who mentions the channel and how

Citation index 17 — channel popularity rating based on mentions. Considers not just count but also mentioner weight: a post from a 100K sub channel «weighs» more than from a 1K sub one. Ever mentioned by 28 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Belarus 90.7%
Russia 9.3%
Ukraine 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 100.0%
In collections with 2-5 channels 0.0%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.0%
In suspicious channels (bots) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 2.3%
1K–10K subs 22.1%
10K–30K subs 70.9%
30K–100K subs 4.7%
over 100K subs 0.0%
Topics of mentions
News & Media 88.4%
Sales 8.1%
Telegram 1.2%
Images & photos 0.0%
Economics 0.0%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps gauge how long a placement stays effective.

2.8K
within 12 hours
3.2K
in 24h
+14% vs prev.
3.6K
in 48h
+12% vs prev.
4K
in 72h
+10% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — shows its rank among niche neighbors.

Channel Subscribers
K|COUPONS |🍔| DEALS in Belarus 29.8K
G|Groszyk | Deals | Finds | Gifts 25.2K
P–Neighbors – store chain 17.1K
SM«Santa» store chainYou 14.9K
O—OBZOOR.BY — FOOD, CITY, SHOPPING 13.4K
M|mrgrittaa | recipes 🥐 13.3K
V|VARKA | coffee chain in Belarus 12.5K
GVGo to BK: Burger King channel in Belarus 10.8K
R|Chico | Minsk 7K
VIVINO&VINO 6.8K
CBCOFIX Belarus 6.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 1, they brought 40 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 0 0
17
December 2025 1 1
10
November 2025 0 0
1
October 2025 0 0
1
September 2025 0 0
1
August 2025 0 0
10
Total mentions
1
Months of data
6
Acquired subscribers
40
Section 08 · Niche comparison

Where the channel stands in its league

Top-50 channels in category «Food & cooking» (Belarus) and compared your channel to them. Gray band — range of 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#4/ 50
Rank in niche
Channel in top 8% Food & Cooking Belarus
Subscribers top 90% of niche
1.1K
9 14 949 — your channel 17.3K
Avg reach / post top 90% of niche
478
3 6 351 — your channel 7K
Citation index top 90% of niche
1
0 17 — your channel 18
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Increase posting frequency

Now 1.0 posts/week. Active channels do 7-10. Consistency is key to retention.

Effect
Consistency beats volume
02

Main post of the week — on Friday

Audience most active on this day at 11:00 MSK.

Effect
Best window for important posts
03

Increase share of video posts

Video in Telegram holds audience longer and is favored by the algorithm. Recommend increasing share to 15-25%.

Effect
Video retains audience better
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER

Want this done by PromtPress?

This audit is what we can do in minutes using public data. To go further — run ads with us and hit your growth plan in a month.

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