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★ PromtPress Public Report · Issue # 001

Channel audit S7 Newsroom

S7 Newsroom
@s7newsroom Official press channel of S7 Group. We promptly share the company's top news ✈️💚 Reach us at: presscenter@s7.ru Registration statement in the Roskomnadzor registry: No. 7184584218
15.07.2026
Subscribers
14 031
-38 per month
ERR (% see posts)
114.0%
in 24h 15.5%
Reach/post
8.5K
ad reach 2.2K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
14 031
Subs reach
60.55%
avg % subs see post
Views/post
8.5K
median 4.8K · 27 days
Posts/week
5.4
over period
7d trend
+151.6%
vs previous week
Reactions/post
70.1
only 1,472 reactions, 1,188 reposts, 0 comments
Post length
898 chars
median 982 · 27 days
Posts analyzed
21
27 days
Ad reach
2.2K
24h avg
Churn / month
-38
over last month
Citation rate
190
citation index · 711 channels mentioned all time
Channel age
5 years 1 month
created 02.06.2021
Section 02 · Content Analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which lost subs.

14.9K14.2K13.4K12.7K12K12.5KJul 2512.5K12.5KSep 2512.4KOct 2512.4KNov 2512.3KDec 2512.4KJan 2612.3KFeb 2613.7KMar 2614.3KApr 2614.1KMay 2614.1KJun 2614KJul 26
Start of period
12 454
Now
14 031
Net growth
+1 577
Section 04 · Mentions

Who mentions the channel and how

Citation index 190 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 711 different channels. Below — countries, format, channels, topics.

Countries mentioning you
Russia 95.0%
Uzbekistan 0.5%
Ukraine 0.2%
Belarus 0.2%
Iran 0.0%
Mention format
Mentioned in a separate post 27.4%
In a pack of 2-5 channels 37.8%
In a pack of 6-10 channels 17.6%
In a bundle with 11+ channels 17.3%
In suspicious channels (bots) 1.1%
What size channels mention you
Micro-channels (up to 1K) 31.1%
1–10K subs 24.9%
10–30K subs 20.6%
30–100K subs 8.0%
over 100K subs 15.4%
Mentioned in which topics
Travel 53.4%
News & Media 14.5%
Transport 12.6%
Politics 4.0%
Blogs 2.6%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should 'live'.

1.8K
in 12 hrs
2.2K
in 24 hrs
+22% vs prev
2.6K
in 48 hrs
+18% vs prev
2.8K
in 72 hrs
+9% vs prev
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Highlighted your channel — shows its place among niche neighbors.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 556.4K
AEAEROFLOT 524.9K
MonMoskvichka 500.8K
JPYandex Travel 496.6K
TUTutu 494.1K
SunDiscount train 431.6K
OTOzon Travel 413.5K
ERWays to travel almost for free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.7K
SNS7 NewsroomYou 14K
Section 07 · Mention Dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 113, they brought 298 new subs. This is a different metric from the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 20 15
22
Dec 2025 27 16
158
Nov 2025 11 8
24
Oct 2025 13 7
29
Sep 2025 26 13
22
August 2025 16 9
43
Total mentions
113
Months of data
6
Acquired subscribers
298
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

Subscribers 91% below median
153.4K
47.9K 14 031 — your channel 429.6K
Avg reach / post 32% below median
12.4K
1.7K 8 495 — your channel 120.8K
Citation index better than 51% of niche
147
0 190 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Saturday

On this day at 12:00 MSK audience is most active.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram holds audience longer and is better perceived by the algorithm. We recommend reaching 15-25% share.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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