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★ PromtPress Public Report · Issue № 001

Channel audit Rutravel

Rutravel
@rutravellers Travel channel. Best travel ideas in Russia and worldwide. Cheap tickets, hacks. 60+ flights per year Share your story…
29.06.2026
Subscribers
185 340
-6462 per month
ERR (% who see posts)
8.0%
per day 3.6%
Reach/post
12.6K
ad reach 6.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
185 340
Subs reach
6.79%
avg % subs see post
Views/post
12.6K
median 9.6K · 29 days
Posts/day
17.1
~120 per week
7d trend
+9.2%
vs prev week
Reactions/post
81.6
total 41,286 reactions, 28,578 reposts, 987 comments
Post length
331 chars
median 269 · 29 days
Posts analyzed
506
29 days
Ad reach
6.7K
24h avg
Churn / month
-6462
last month
Citation rate
975
citation index · 1,570 channels mentioned ever
Channel age
1 yr 11 mo
created 17.07.2024
Section 02 · Content analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained and lost subs.

210.8K179.1K147.3K115.6K83.9K94.1KJun 2597.3KAug 2598.5KSep 2599.2KOct 25122KNov 25152.4KDec 25165.4KJan 26171.4KFeb 26179.5KMar 26186KApr 26191.3KMay 26191.6KJun 26
Start of period
94 066
Now
185 338
Net growth
+91 272
Section 04 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long placement should 'live'.

5.2K
in 12 hours
6.7K
in 24 hours
+29% vs prev
8.3K
in 48 hours
+24% vs prev
10.1K
in 72 hours
+21% vs prev
Section 05 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
AWAmazing World and Travel 1.2M
M-Moscow - where to go | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 567K
AEAEROFLOT 526K
MOMoscow Girl 508.6K
TUTutu 504.9K
JPYandex Travels 501.7K
SunDiscount Wagon 433.4K
OTOzon Travel 407K
RURutravelYou 185.3K
Section 06 · Mention dynamics

How often the channel is mentioned

Each month we record posts in other channels that mention yours. Over the last 6 months such mentions were 2 261, they brought 83 463 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's a cumulative rating.

Period Mentions Channels Gained subs
Dec 2025 330 153
17 965
Nov 2025 764 145
30 477
Oct 2025 748 169
24 700
September 2025 290 286
2 924
August 2025 33 32
2 557
Jul 2025 96 93
4 840
Total mentions
2 261
Months of data
6
Attracted subs
83 463
Section 07 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

#40/ 100
Rank in niche
Channel in the top half of the ranking
Subscribers better than 54% of niche
158.7K
53K 185 340 — your channel 529K
Avg reach / post 5% below median
13.3K
2K 12 586 — your channel 116.6K
Citation index better than 81% of niche
73
0 975 — your channel 1.6K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Top post of the week — Sunday

Audience most active on this day at 22:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 6.79% vs norm 7.5%. Try polls & interactive formats.

Effect
+0.7pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1K-3K subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One weekly poll on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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