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★ PromtPress Public Report · Issue # 001

Channel audit RUSSPASS

RUSSPASS
@russpassmag Travel across Russia: top destinations & new routes Contact @russpass_help_bot ry-3610935886129800947 Registered in RKN registry:…
10.07.2026
Subscribers
40 484
+149 per month
ERR (% who see posts)
4.0%
in 24h 1.3%
Reach/post
1.2K
ad reach 528/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle shows the period.

Subscribers
40 484
—
Subs reach
3.08%
avg % subs see post
Views/post
1.2K
median 1.2K · 29 days
Posts/week
11.1
over period
7d trend
+1.5%
vs previous week
Reacts/post
11.7
only 538 reactions, 192 reposts, 0 comments
Post length
508 chars
median 488 · 29 days
Posts analyzed
46
29 days
Ad reach
528
24h avg
Churn / month
+149
over last month
Citation rate
393
citation index · 818 channels mentioned all time
Channel age
4 years 10 months
created 18.08.2021
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months grew and which lost subs.

43.4K40.3K37.2K34.1K30.9K31.9KJul 2533KAug 2535.2KSep 2536.1KOct 2540KNov 2540.5KDec 2541.1KJan 2640.4KFeb 2640.8KMar 2641.1KApr 2640.1KMay 2640.4KJun 2640.4KJul 26
Period start
31 914
Now
40 484
Net growth
+8 570
Section 04 · Citations

Who mentions the channel and how

Citation index 393 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K subs channel weighs more than from 1K. All time, channel was mentioned 818 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning you
Russia 98.4%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
How they mention you
Mentioned in a separate post 62.4%
In bundles with 2-5 channels 35.7%
In bundles with 6-10 channels 0.3%
In bundles with 11+ channels 1.5%
In suspicious channels (bots) 9.3%
Size of channels mentioning you
Micro-channels (up to 1K) 17.7%
1K–10K subs 29.3%
10K–30K subs 16.6%
30K–100K subs 19.8%
over 100K subs 16.7%
Topics where mentioned
Travel 40.0%
News & Media 29.1%
Politics 3.6%
Medicine 2.6%
Other 2.4%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should «live».

423
in 12 hrs
528
in 24 hrs
+25% vs prev.
743
in 48 hrs
+41% vs prev.
844
in 72 hrs
+14% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
M-Moscow events | Poster 1.2M
A«Pobeda Airlines 1.1M
MDMoscow Digest 559.8K
AEAEROFLOT 525.4K
MOMoskvichka 502.6K
JPYandex Travel 498.7K
TUTutu 497.1K
SunDiscount bonanza 432.2K
SPHow to travel almost for free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
OTOzon Travel 398.9K
RURUSSPASSYou 40.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 138, they brought 11 102 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, while that is a cumulative rating.

Period Mentions Channels Gained subs
January 2026 6 6
495
December 2025 20 17
1 570
Nov 2025 17 17
1 522
Oct 2025 51 50
3 665
Sep 2025 16 14
1 291
August 2025 28 22
2 559
Total mentions
138
Months of data
6
Attracted subs
11 102
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in «Travel» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

Subscribers 73% below median
149.8K
48.1K 40 484 — your channel 427.5K
Avg reach / post 90% below median
12.5K
1.7K 1 245 — your channel 112.3K
Citation index better than 59% of niche
128
0 393 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit in a month.

01

Best post day — Thursday

Audience is most active on this day at 12:00 MSK.

Effect
Best window for important posts
02

Increase video post share

Video in Telegram retains audience longer and is favored by the algorithm. Aim for 15-25%.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 3.08% vs norm 7.5%. Try polls and interactive formats.

Effect
+4.4pp ER
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls and interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. To go further — run ads through us and hit your growth plan in a month.

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