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★ PromtPress Public Report · Issue # 001

Channel audit Ruslan Masgutov

Ruslan Masgutov
@rusmasgutov PhD, orthopedist, integrative medicine doctor, chiropractor My store of beneficial supplements and nutraceuticals with ideal composition: ruslanmasgutov.com Any questions:…
29.06.2026
Subscribers
146 420
-751 per month
ERR (% see posts)
5.0%
per day 2.5%
Reach/post
7.3K
ad reach 3.6K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Channel KPIs

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
146 420
Subs reach
5.01%
avg % subs see post
Views/post
7.3K
median 7.4K · 28 days
Posts/week
13.1
for period
7d trend
-8.5%
vs previous week
Reactions/post
83.8
total 4,526 reactions, 1,303 reposts, 185 comments
Post length
889 chars.
median 1000 · 28 days
Posts analyzed
54
28 days
Ad reach
3.6K
24h avg
Churn / month
-751
last month
Citation rate
31
citation index · 250 channels mentioned all time
Channel age
5 years 6 months
created 27.12.2020
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

172.1K165.1K158.2K151.2K144.2K168.2KJun 25166.2KAug 25164.5KSep 25162KOct 25159.8KNov 25158.5KDec 25155KJan 26152.8KFeb 26150.4KMar 26148.1KApr 26147.2KMay 26147.1KJun 26
Period start
168 162
Now
146 421
Net growth
-21 741
Section 04 · Mentions

Who mentions the channel & how

Citation index 31 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 250 different channels. Below — from which countries, in what format, from which channels and topics.

Countries mentioning
Russia 86.5%
Uzbekistan 1.7%
Ukraine 1.4%
Belarus 0.3%
Iran 0.0%
Format mentioned in
Mentioned in a separate post 68.7%
In a bundle with 2-5 channels 31.0%
In a bundle with 6-10 channels 0.3%
In a bundle with 11+ channels 0.0%
In suspicious channels (bots) 0.3%
Size of channels mentioning
Micro-channels (up to 1K) 60.8%
1K to 10K subs 20.3%
10K to 30K subs 16.6%
30K to 100K subs 0.8%
over 100K subs 1.4%
Topics mentioned in
Health & Fitness 33.2%
Blogs 10.4%
Psychology 8.5%
News & Media 5.1%
Esoterica 3.7%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of a promo post over time since publication. Helps estimate how long a placement should 'live'.

2.6K
in 12 hours
3.6K
in 24 hours
+38% vs prev.
4.9K
in 48 hours
+36% vs prev.
5.5K
in 72 hours
+12% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
BIBlog from the morgue 358.5K
EMEndocrinologist Magerya 293.7K
OFEXPERIENCED PHARMACIST 266.7K
MMMoscow Medicine 240.6K
ZDZdravKontrol 223.5K
KDDr. Shishonin's channel 215.2K
ATAnatomical Theater 201.3K
MRMikerina. Giving birth? Call the midwife! 192.5K
DMDOCTOR MYASNIKOV 182.7K
ZSNotes of a Forensic Expert 171.4K
RMRuslan MasgutovYou 146.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions found 30, they brought 151 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 2 2
0
Nov 2025 5 5
80
Oct 2025 5 5
0
September 2025 5 5
0
August 2025 5 5
7
July 2025 8 7
64
Total mentions
30
Months of data
6
Acquired subscribers
151
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Medicine» (Russia) and compared your channel. Gray band = range where 80% of niche channels fall (p10 to p90). Black vertical = median. Red dot = your channel.

#14/ 100
Rank in niche
Channel in top 14% — strong position
Subscribers better than 83% of niche
71K
21K 146 420 — your channel 208.4K
Avg reach / post better than 51% of niche
7K
145 7 335 — your channel 23.5K
Citation index 49% below median
60
0 31 — your channel 1.1K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Wednesday

Audience is most active on this day at 19:00 MSK.

Effect
Best time for important posts
02

ER below niche benchmark — rethink formats

Current ER 5.01% vs norm 5.5%. Try polls and interactive formats.

Effect
+0.5pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions typically boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with similar channels

Swap posts with same-segment channels once a quarter. No need daily – 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes using public data. Want to go further? — run ads through us and hit your growth target in a month.

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