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★ PromtPress Public Report · Issue # 001

Channel audit Merch/Dvach

Merch/Dvach
@ru2ch_merch Site: https://merch2ch.ru Buy in tg: https://t.me/tribute/app?startapp=ckU For all questions, DM @bigbupa
09.07.2026
Subscribers
18 868
-765 per month
ERR (% see posts)
3182.0%
per day 18.0%
Reach/post
606.8K
ad reach 3.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
18 868
Subs reach
3215.96%
avg % subs see post
Views/post
606.8K
median 606.8K · —
Posts/wk
1.0
over period
7d trend
no data for period
Reactions/post
50.0
only 50 reactions, 603 reposts, 9 comments
Post length
276 chars.
median 276 · —
Posts analyzed
1
Ad reach
3.4K
24h avg
Churn / month
-765
over last month
Citation rate
61
citation index · 83 channels mentioned all time
Channel age
5 yrs 1 mo
created 30.05.2021
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

23.5K21.6K19.6K17.7K15.8K17.7KJul 2517.4KAug 2517KSep 2516.8KOct 2516.4KNov 2522.4KDec 2521.1KJan 2621.5KFeb 2621.3KMar 2621.4KApr 2620.1KMay 2619.8KJun 2619KJul 26
Period start
17 741
Now
18 868
Net growth
+1 127
Section 04 · Mentions

Who and how mentions the channel

Citation index 61 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100K sub channel «weighs» more than from a 1K sub one. All time channel mentioned 83 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 96.1%
China 0.8%
Ukraine 0.4%
Belarus 0.0%
Uzbekistan 0.0%
Mention format
Mentioned in a separate post 70.6%
In collections with 2-5 channels 24.7%
In collections with 6-10 channels 2.4%
In collections with 11+ channels 2.4%
In suspicious channels (bots) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 28.2%
1K–10K subs 16.5%
10K–30K subs 15.7%
30K–100K subs 4.3%
over 100K subs 35.3%
Mentioned topics
News & Media 31.0%
Humor & entertainment 28.2%
Blogs 22.7%
Telegram 4.7%
Games 3.5%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

2.3K
in 12 hrs
3.4K
in 24 hrs
+48% vs prev.
3.5K
in 48 hrs
+3% vs prev.
3.5K
in 72 hrs
+1% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
ZYGolden Apple 1.1M
HHFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
HHWildberries / WB finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
MEMerch/DvachYou 18.9K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 55, they brought 6 893 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subs
January 2026 0 0
523
December 2025 3 1
350
Nov 2025 26 17
5 884
Oct 2025 0 0
0
September 2025 26 18
136
August 2025 0 0
0
Total mentions
55
Months of data
6
Attracted subs
6 893
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and saw how your channel compares. Gray band: range where 80% of niche channels fall (p10-p90). Black vertical: median. Red dot: your channel.

Subscribers 89% below median
171.1K
58.4K 18 868 — your channel 512.2K
Avg reach / post better than 90% of niche
13.4K
836 606 788 — your channel 667.5K
Citation index 55% below median
136
0 61 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Increase posting frequency

Now 1.0 posts/wk. Active channels do 7-10. Consistency is key to retention.

Effect
Consistency beats volume
02

Top post of the week — on Wednesday

On this day at 11:00 MSK audience is most active.

Effect
Best window for an important post
03

Increase video post share

Video in Telegram holds audience longer and is favored by the algorithm. Aim for 15-25%.

Effect
Video holds audience better
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs.
05

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER

Want this done by PromtPress?

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