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★ PromtPress public report · Issue № 001

Channel Audit Russia • Main

Russia • Main
@rossiya_glavnoe Russia's top news - precise, no noise. Key events, decisions, economy, society - everything shaping the national agenda. Partnership & ads: @den_d8
23.08.2026
Subs
18 324
58 posts in 18 days
ERR (% see posts)
12.0%
per day 6.9%
Reach/post
1.9K
ad reach 1.3K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle under the figure tells the period it covers.

Subs
18 324
Subscriber reach
10.48%
avg % subs see post
Views/post
1.9K
median 1.7K · 18 days
Posts/wk
22.0
for the period
7d Trend
no data for the period
Reactions/post
66.5
total 3 856 react., 4 841 rep., 0 comm.
Post length
400 chars
median 365 · 18 days
Posts analyzed
58
18 days
Ad Reach
1.3K
24h avg
Citations
12
citation index · 490 channels mentioned all time
Channel age
21 days
created 02.08.2026
Section 02 · Content Analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Citations

Who and how mentions channel

Citation index 12 — channel popularity rating based on mentions. Counts not only their count, but also the weight of mentioners: a post from a 100 k channel «weighs» more than from a 1 k channel. All time mentions: 490 different channels. Below — from which countries, in which format, from which channels and in which topic.

Countries mentioning
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in separate post 100.0%
In roundups with 2-5 channels 0.0%
In roundups with 6-10 channels 0.0%
In roundups with 11+ channels 0.0%
In suspicious channels (cheating) 0.0%
Mentioning channel sizes
Micro-channels (up to 1k) 89.6%
from 1 to 10K subs 10.4%
from 10K to 30K subs 0.0%
from 30K to 100K subs 0.0%
100K+ subs 0.0%
Mentioned in topics
News & Media 90.5%
Transport 4.2%
Humor & Entertainment 3.5%
Shock content 1.1%
Economy 0.4%
Section 04 · Ad Potential

How long a post drives reach

Average reach of an ad post by time since publication. Helps estimate how long a placement should 'live'.

994
in 12 hours
1.3K
in 24 hours
+31% vs prev.
1.6K
in 48 hours
+23% vs prev.
1.7K
in 72 hours
+6% vs prev.
Section 05 · Competitors

Who You Compete With

11 nearest channels by topic and audience. Your channel highlighted — you can see what place it holds among neighbors in the niche.

Channel Subs
М•Москвач • Новости Москвы 4.3M
TLТопор Live 4.1M
ПЭLive • News 4M
М-Москва - это интересно 3.3M
ПМПервый Московский 3.2M
MAMash 3.1M
RNРИА Новости 3M
НМНовости Москвы 2.7M
МСМосква сегодня 2.7M
MRMedia Russia not Moscow 2.6M
R•Russia • MainYou 18.3K
Section 06 · Niche Comparison

Where the channel stands in its league

We took the top-100 channels in category «News & Media» (Russia) and looked at how the channel appears against them. The gray bar — the range where 80% of channels in the niche fall (from p10 to p90). The black vertical line — the middle, median. The red dot — your channel.

Subs 98% below median
782.3K
223.8K 18 324 — your channel 3.2M
Average reach / post 97% below median
71K
2.8K 1 921 — your channel 355.3K
Citation index 99% below median
2.6K
5 12 — your channel 15.1K
Section 07 · Strategy

What to do now

5 priority actions, sorted by expected impact. Check them off as a checklist and return to this report in a month.

01

Top post of the week - Thursday

Audience is most active on this day at 17:00 MSK.

Effect
Best window for an important post
02

Systematic Traffic Buying

Three formats for your media: Inhouse (premium channels), Native (organic integrations), Premium (target audience). PromtPress matches sources to the niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a "hot" topic — an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with adjacent channels

Exchange posts with same-niche channels quarterly. No daily needed — 2-3 collabs give relevant growth.

Effect
Relevant audience growth
05

Update channel description for Telegram search

Telegram search uses descriptions. Add 3-5 niche keywords for organic traffic.

Effect
Organic traffic source

Want this done? PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — launch ads through us and close your growth plan in a month.

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