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★ PromtPress public report · Issue # 001

Channel audit RIA Novosti

RIA Novosti
@rian_ru RIAN Main News Authors are our correspondents in Russia and abroad. We report what we see. Registered in Roskomnadzor list www.gosuslugi.ru/snet/678637f9506f967728faabaa
05.06.2026
Subscribers
3 052 951
-13318 per month
ERR (% see posts)
10.0%
per day 8.5%
Reach/post
263.9K
ad reach 260.6K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
3 052 951
Engagement
8.64%
+57% vs norm
Views/post
263.9K
median 265.4K · 17 days
Posts/day
53.7
~376 per week
7d trend
no data for period
Reactions/post
1458.5
total 1,344,729 reactions, 386,484 reposts, 0 comments
Post length
313 chars
median 258 · 17 days
Posts analyzed
922
17 days
Ad reach
260.6K
24h avg
Churn / month
-13318
last month
Citations
20 029
citation index · 47,015 channels mentioned ever
Channel age
9 years 3 months
created 28.02.2017
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

3.4M3.3M3.2M3.1M3M3.4MJun 253.4MJul 253.4MAug 253.4MSep 253.3MOct 253.3MNov 253.3MDec 253.2MJan 263.2MFeb 263.2MMar 263.1MApr 263.1MMay 263.1MJun 26
Start of period
3 358 780
Now
3 052 951
Net growth
-305 829
Section 04 · Ad Potential

How long a post brings reach

Avg ad post reach over time since publication. Helps estimate how long placement stays effective.

217.5K
in 12 hours
260.6K
in 24 hours
+20% vs prev.
260.6K
in 48 hours
stable
307.4K
in 72 hours
+18% vs prev.
Section 05 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — see its rank among niche peers.

Channel Subscribers
PELive • News 4.1M
TLTopor Live 4.1M
M•Moskvich • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA NovostiYou 3.1M
SRMedia Russia not Moscow 3M
NMMoscow News 2.7M
MSMoscow today 2.7M
M2Moscow 24/ 2.2M
Section 06 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#7/ 100
Position in niche
Channel in top 7% News & Media Russia
Subscribers better than 90% of niche
850.8K
231.5K 3 052 951 — your channel 3.4M
Avg reach / post better than 88% of niche
74.4K
3.1K 263 901 — your channel 353.9K
Citation index better than 90% of niche
2.5K
5 20 029 — your channel 22K
Section 07 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Best post of the week — on Monday

Audience is most active on this day and at 22:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with same-segment channels quarterly. 2-3 collabs give relevant growth — no need daily.

Effect
Relevant audience growth
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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