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★ PromtPress Public Report · Issue # 001

Channel audit Russia Now • News

Russia Now • News
@ria_novosti_russya Collaboration - @PeopleNowMedia Send content (feedback bot) - @rusnow_news_bot RIA Novosti Vesti RBK Kremlin Putin Negotiations Russia today
08.06.2026
Subscribers
1 211 792
-15039 per month
ERR (% who see posts)
5.0%
per day 3.7%
Reach/post
51.5K
ad reach 45.4K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
1 211 792
Subs reach
4.25%
avg % subs see post
Views/post
51.5K
median 51.8K · 21 days
Posts/day
29.0
~203 per week
7d trend
-0.4%
vs previous week
Reactions/post
1133.1
total 701,359 reactions, 59,886 reposts, 43,308 comments
Post length
597 chars
median 584 · 21 days
Posts analyzed
619
21 days
Ad reach
45.4K
24h avg
Churn / month
-15039
last month
Citation rate
5 131
citation index · 7,926 channels mentioned all time
Channel age
4 years 3 months
created 23.02.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

1.5M1.4M1.3M1.3M1.2M1.5MJun 251.4MJul 251.4MAug 251.4MSep 251.4MOct 251.3MNov 251.3MDec 251.3MJan 261.3MFeb 261.3MMar 261.3MApr 261.2MMay 261.2MJun 26
Period start
1 450 727
Now
1 211 791
Net growth
-238 936
Section 04 · Citations

Who mentions the channel and how

Citation index 5 131 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100K subs channel weighs more than from a 1K subs channel. All-time channel mentions: 7 926 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 89.2%
Ukraine 3.3%
Belarus 0.5%
Uzbekistan 0.2%
Kazakhstan 0.1%
Mention format
Mentioned in a separate post 86.8%
In a collection with 2-5 channels 12.8%
In a collection with 6-10 channels 0.3%
In a collection with 11+ channels 0.1%
In suspicious channels (bot activity) 0.2%
What size channels mention
Micro-channels (up to 1K) 40.9%
1K–10K subs 38.9%
10K–30K subs 7.2%
30K–100K subs 5.8%
over 100K subs 7.2%
Topics where mentioned
News & Media 46.6%
Politics 11.1%
Telegram 10.5%
Educational 8.8%
Blogs 8.1%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

35.6K
in 12 hours
45.4K
in 24 hours
+28% vs prev.
45.7K
in 48 hours
stable
56.9K
in 72 hours
+25% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
RSRussia Now • NewsYou 1.2M
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 13 984, they brought 1 529 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subs
December 2025 2 647 262
0
November 2025 2 542 390
0
October 2025 2 536 269
0
September 2025 2 141 334
1 294
August 2025 2 090 321
0
July 2025 2 028 321
235
Total mentions
13 984
Months of data
6
Attracted subs
1 529
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel against them. Gray band = range where 80% of niche channels fall (p10 to p90). Black vertical = median. Red dot = your channel.

#86/ 100
Rank in niche
Channel in the lower half of the ranking
Subscribers better than 60% of niche
853K
231.3K 1 211 792 — your channel 2.9M
Avg reach / post 29% below median
73K
3.1K 51 464 — your channel 344K
Citation index better than 61% of niche
2.5K
5 5 131 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off as done and revisit this report in a month.

01

Top post of the week — on Saturday

Audience is most active on this day at 01:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 4.25% vs norm 5.5%. Try polls and interactive formats.

Effect
+1.2pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1K-3K subs
04

Test polls and interactive formats

Posts with polls/reactions typically boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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