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★ PromtPress Public Report · Issue № 001

Channel audit RBC. News. Main

RBC. News. Main
@rbc_news Official RBC channel. Top news, verified info. For ads: @rbctgadv, reklamatg@rbc.ru Send news, photo or video: @rbc_reporter_bot Registered in RKN:…
08.06.2026
Subscribers
901 852
-1341 per month
ERR (% see posts)
7.0%
per day 5.6%
Reach/post
55.5K
ad reach 50.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a channel health indicator. Subtitle shows the period.

Subscribers
901 852
Subs reach
6.15%
avg % of subs who see a post
Views/post
55.5K
median 54.5K · 13 days
Posts/day
65.2
~457 per week
7d trend
no data for period
Reactions/post
447.5
total 408 128 reactions, 103 712 reposts, 0 comments
Post length
645 chars
median 652 · 13 days
Posts analyzed
912
13 days
Ad reach
50.9K
24h avg
Churn / month
-1341
last month
Citations
8 395
citation index · 24 186 channels mentioned ever
Channel age
9 years 9 months
created 07.09.2016
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subs. See gains & losses.

994.4K924.6K854.8K785K715.2K737KJun 25784.9KJul 25803.2KAug 25859.9KSep 25868.5KOct 25899.5KNov 25920.5KDec 25942.3KJan 26930.9KFeb 26927.3KMar 26905.8KApr 26902.7KMay 26904.9KJun 26
Period start
737 020
Now
901 855
Net growth
+164 835
Section 04 · Citations

Who & how mentions the channel

Citation index 8 395 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs weighs more than from one with 1k. All-time channel mentions: 24 186 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning you
Russia 90.1%
Ukraine 1.6%
Belarus 0.6%
Kazakhstan 0.2%
Uzbekistan 0.2%
Mentioned in which format
Mentioned in a separate post 66.4%
In collections with 2-5 channels 21.2%
In collections with 6-10 channels 6.1%
In collections with 11+ channels 6.3%
In suspicious channels (bot-driven) 3.1%
Size of channels mentioning you
Micro-channels (up to 1K) 50.5%
1K–10K subs 26.0%
10K–30K subs 10.1%
30K–100K subs 8.2%
over 100K subs 5.3%
Mentioned in which topics
News & Media 42.7%
Politics 21.8%
Blogs 6.3%
Economy 5.4%
Business & startups 3.5%
Section 05 · Ad potential

How long a post brings reach

Avg ad post reach over time since publication. Helps estimate how long placement stays relevant.

43.6K
in 12 hours
50.9K
in 24 hours
+17% vs prev
62.8K
in 48 hours
+23% vs prev
76.2K
in 72 hours
+21% vs prev
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subscribers
PELive • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
RNRBC. News. MainYou 901.9K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 30 293, they brought 190 854 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subs
December 2025 4 966 1 261
46 368
Nov 2025 3 938 999
21 841
Oct 2025 4 989 1 007
34 291
September 2025 5 860 1 186
11 643
August 2025 5 146 1 404
57 438
July 2025 5 394 1 391
19 273
Total mentions
30 293
Months of data
6
Attracted subs
190 854
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Rank in niche
Channel in bottom half of ranking
Subscribers better than 51% of niche
853K
231.3K 901 852 — your channel 2.9M
Avg reach / post 24% below median
73K
3.1K 55 475 — your channel 344K
Citation index better than 76% of niche
2.5K
5 8 395 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit in a month.

01

Top post of the week — on Friday

Audience is most active on this day at 01:00 MSK.

Effect
Best window for important posts
02

Increase video posts share

Video in Telegram holds audience longer & is algorithm-friendly. Aim for 15-25% share.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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