PromtPress Telegram marketing
RU EN
Download PDF
★ Public Report by PromtPress · Issue #001

Channel audit ҚТЖ PRESS

ҚТЖ PRESS
@railways_kz 🖇 Website - https://www.railways.kz/ 🖇 Instagram- https://instagram.com/railways.kz 🖇 Youtube - https://www.youtube.com/@railwaysresmi 🖇 TikTok - https://www.tiktok.com/@railwayskz 🖇Pinterest -…
04.07.2026
Subscribers
15 451
+982 per month
ERR (% see posts)
9.0%
per day 2.8%
Reach/post
1.5K
ad reach 437/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle under the number shows the period it covers.

Subscribers
15 451
—
Subscriber reach
9.43%
avg % subs see post
Views/post
1.5K
median 796 · 29 days
Posts/week
36.6
for the period
7d trend
-59.2%
vs previous week
Reactions/post
14.6
only 2,281 reactions, 199 reposts, 0 comments
Post length
874 chars
median 1,000 · 29 days
Posts analyzed
156
29 days
Ad reach
437
24h avg
Churn / month
+982
for the last month
Citation rate
38
citation index · 159 channels mentioned all time
Channel age
9 years 3 months
created 09.03.2017
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which lost subs.

20.4K16.3K12.3K8.2K4.2K5.4KJul 255.7KAug 257.1KSep 257.5KOct 259.6KNov 2510.5KDec 2511.3KJan 2611.2KFeb 2613.6KMar 2616.5KApr 2613.9KMay 2614.8KJun 2615.7KJul 26
Start of period
5 441
Now
15 452
Net growth
+10 011
Section 04 · Mentions

Who and how mentions the channel

Citation index 38 — popularity rating based on mentions. Weighs both count and source size: a post from a 100k channel weighs more than from 1k. All-time mentions: 159 different channels. Below: countries, format, sources, topics.

Countries mentioning
Kazakhstan 37.5%
Russia 35.2%
Uzbekistan 9.2%
Ukraine 0.7%
Belarus 0.6%
Format of mentions
Mentioned in a separate post 25.1%
In a collection of 2-5 channels 71.2%
In a collection of 6-10 channels 2.6%
In a bundle with 11+ channels 1.1%
In suspicious channels (bots) 14.0%
What size channels mention
Micro-channels (up to 1K) 31.0%
1–10k subs 55.0%
10–30k subs 9.4%
30–100k subs 3.5%
over 100K subs 1.1%
Topics mentioned in
News & Media 44.8%
Transport 19.2%
Economy 12.4%
Politics 5.7%
Business & startups 3.9%
Section 05 · Ad potential

How long a post brings reach

Avg ad post reach by time since publication. Helps gauge how long a placement stays relevant.

355
in 12 hours
437
in 24 hours
+23% vs prev.
597
in 48 hours
+37% vs prev.
1.7K
in 72 hours
+189% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DADauletten 342.4K
T-Tengrinews.kz - Kazakhstan News 256.4K
Z-Zakon.kz - Kazakhstan and World News 204.1K
ZNZTB NEWS - Kazakhstan News 180.6K
ORORDA 139.3K
QUQumash 121.8K
QAQaz365.kz 96.9K
DADauletten.kz 80.1K
NOTNEKhabar 76.2K
ABAtameken Business - Kazakhstan News 74.2K
ҚPҚТЖ PRESSYou 15.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions: 86, they brought 10 428 new subs. Different metric from citation index above — mentions per period, not cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 15 12
1 703
December 2025 14 12
3 372
November 2025 12 8
1 072
October 2025 11 9
2 121
September 2025 25 15
490
August 2025 9 8
1 670
Total mentions
86
Months of data
6
Acquired subscribers
10 428
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category "News & Media» and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#67/ 100
Position in niche
Channel in bottom half of ranking
Subscribers 23% below median
20K
5.5K 15 451 — your channel 95.8K
Avg reach / post 42% below median
2.5K
1 1 457 — your channel 16.6K
Citation index 13% below median
43
0 38 — your channel 431
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Wednesday

On this day at 11:00 ALMT audience is most active.

Effect
Best window for important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with same-segment channels quarterly. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — that's organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit is what we can do in minutes using public data. Want to go further? Run ads with us and hit your growth plan in a month.

Launch Telegram ad Contact manager
Already a client? Log in →
Link copied