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★ PromtPress Public Report · Issue № 001

Channel audit Kazpress.kz

Kazpress.kz
@qazpress_kz Kazakhstan News 24/7
04.07.2026
Subscribers
15 972
-224 per month
ERR (% see posts)
7.0%
per day 4.6%
Reach/post
971
ad reach 733/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period.

Subscribers
15 972
—
Subs reach
6.08%
avg % subs see a post
Views/post
971
median 977 · 28 days
Posts/week
33.8
over period
7d trend
+6.3%
vs previous week
Reactions/post
13.2
total 1,854 reactions, 271 reposts, 61 comments
Post length
772 chars
median 764 · 28 days
Posts analyzed
140
28 days
Ad reach
733
24h avg
Churn / month
-224
over last month
Citation rate
22
citation index · 63 channels mentioned ever
Channel age
6 years 1 month
created 09.05.2020
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subs. See which months grew and which lost subs.

20.5K19.3K18K16.8K15.6K19.8KJul 2519.4KAug 2519.1KSep 2518.8KOct 2518.5KNov 2518.1KDec 2517.8KJan 2617.4KFeb 2617.1KMar 2616.8KApr 2616.5KMay 2616.2KJun 2616KJul 26
Period start
19 799
Now
15 972
Net growth
-3 827
Section 04 · Mentions

Who and how mentions the channel

Citation index 22 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K-sub channel weighs more than from a 1K-sub channel. All-time channel mentions: 63 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Kazakhstan 77.4%
Russia 12.3%
Uzbekistan 3.9%
Kyrgyzstan 1.9%
Ukraine 0.6%
Format of mentions
Mentioned in a separate post 64.5%
In collections with 2-5 channels 10.3%
In collections with 6-10 channels 10.3%
In collections with 11+ channels 14.8%
In suspicious channels (bot-boosted) 0.6%
Size of channels mentioning
Micro-channels (up to 1K) 47.7%
1–10K subs 36.8%
10–30K subs 4.5%
30–100K subs 9.7%
100K+ subs 1.3%
Topics of mentions
News & Media 70.3%
Politics 12.3%
Shock content 6.5%
Economy 3.2%
Telegram 2.6%
Section 05 · Ad potential

How long a post brings reach

Avg ad post reach over time since publication. Helps gauge how long a placement stays relevant.

627
in 12 hours
733
in 24 hours
+17% vs prev.
813
in 48 hours
+11% vs prev.
872
in 72 hours
+7% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DADauletten 342.4K
T-Tengrinews.kz - Kazakhstan News 256.4K
Z-Zakon.kz - Kazakhstan and World News 204.1K
ZNZTB NEWS - Kazakhstan News 180.6K
ORORDA 139.3K
QUQumash 121.8K
QAQaz365.kz 96.9K
DADauletten.kz 80.1K
NOTNEKhabar 76.2K
ABAtameken Business - Kazakhstan News 74.2K
KAKazpress.kzYou 16K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 16, they brought 31 new subs. This is a different metric from the citation index above — here, individual mention posts per period; there, a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 4 4
0
December 2025 1 1
0
November 2025 1 1
0
October 2025 1 1
0
September 2025 6 6
31
August 2025 3 1
0
Total mentions
16
Months of data
6
Attracted subscribers
31
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category «News & Media» and saw how your channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#63/ 100
Position in niche
Channel in bottom half of ranking
Subscribers 20% below median
20K
5.5K 15 972 — your channel 95.8K
Avg reach / post 61% below median
2.5K
1 971 — your channel 16.6K
Citation index 50% below median
43
0 22 — your channel 431
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Saturday

On this day at 16:00 ALMT audience is most active.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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