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★ PromtPress Public Report · Issue # 001

Channel audit Travel.RF

Travel.RF
@puteshestvuem_rf 🚘 Travel.RF — the top channel for travel in Russia! 👉 Our site: https://путешествуем.рф 💼 For business — @minec_tourism Registered with Roskomnadzor:…
10.07.2026
Subscribers
25 020
-110 per month
ERR (% who see posts)
5.0%
per day 2.4%
Reach/post
1.1K
ad reach 613/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
25 020
Subs reach
4.43%
avg % of subs see a post
Views/post
1.1K
median 998 · 29 days
Posts/week
20.5
for the period
7d trend
-11.9%
vs previous week
Reactions/post
12.7
only 1,089 reactions, 598 reposts, 58 comments
Post length
839 chars
median 1,000 · 29 days
Posts analyzed
86
29 days
Ad reach
613
24h avg
Churn / month
-110
last month
Citation rate
370
citation index · 1,162 channels mentioned it ever
Channel age
5 years 8 months
created 30.10.2020
Section 02 · Content Analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

26.6K25.9K25.1K24.4K23.6K23.9KJul 2524KAug 2524.6KSep 2525.4KOct 2526KNov 2526.1KDec 2525.9KJan 2626.2KFeb 2626.1KMar 2625.6KApr 2625.3KMay 2625.2KJun 2625KJul 26
Period start
23 851
Now
25 020
Net growth
+1 169
Section 04 · Mentions

Who mentions the channel and how

Citation index 370 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100K subs channel weighs more than from a 1K subs channel. All-time channel mentions: 1 162 different channels. Below: from which countries, format, channels, and topics.

Mentioning countries
Russia 95.9%
Ukraine 0.3%
Belarus 0.1%
China 0.1%
Kazakhstan 0.0%
Mention format
Mentioned in a separate post 37.3%
In a bundle with 2-5 channels 60.8%
In a bundle with 6-10 channels 0.7%
In a bundle with 11+ channels 1.2%
In suspicious channels (cheating) 0.7%
Size of mentioning channels
Micro-channels (up to 1K) 31.4%
1K–10K subs 49.2%
10K–30K subs 9.1%
30K–100K subs 3.8%
over 100K subs 6.5%
Mentioned topics
Travel 39.3%
News & Media 29.6%
Politics 6.5%
Educational 3.1%
Education 2.8%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

440
in 12 hours
613
in 24 hours
+39% vs prev.
707
in 48 hours
+15% vs prev.
837
in 72 hours
+18% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
M-Moscow - Where to Go | Events 1.2M
А«Airline «Pobeda» 1.1M
MDMoscow Digest 559.8K
АЭAEROFLOT 525.4K
MOMoscow Girl 502.6K
JPYandex Travel 498.7K
TUTutu 497.1K
SunDiscount wagon 432.2K
JVWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
OTOzon Travel 398.9K
PUTravel.RFYou 25K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 540, they brought 2 638 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 65 34
336
Dec 2025 101 65
48
Nov 2025 79 48
189
Oct 2025 83 50
646
Sep 2025 97 52
780
August 2025 115 66
639
Total mentions
540
Months in data
6
Acquired subs
2 638
Section 08 · Niche Comparison

Where channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band: range for 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 83% below median
149.8K
48.1K 25 020 — your channel 427.5K
Avg reach / post 91% below median
12.5K
1.7K 1 108 — your channel 112.3K
Citation index better than 58% of niche
128
0 370 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Tuesday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 4.43% vs norm 7.5%. Try polls and interactive formats.

Effect
+3.1pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions typically boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-niche channels quarterly. 2-3 collabs give relevant growth — no need daily.

Effect
Growth from relevant audience

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