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★ PromtPress Public Report · Issue № 001

Channel audit Direct Speech: Russian News

Direct Speech: Russian News
@pryamaya_rech_ru Russia news feed. Politics, economy, society, security, regions — only the essentials. 📩 Partnerships / ads - @lehabus
23.08.2026
Subs
37 043
+32143 per month
ERR (% see posts)
9.0%
per day 6.6%
Reach/post
3K
ad reach 2.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health metric. The subtitle under the figure shows the period.

Subs
37 043
Subs reach
8.12%
avg % of subs see post
Views/post
3K
median 3.2K · 21 days
Posts/wk
17.9
for period
Trend 7d
-3.0%
vs previous week
React./post
108.4
total 5 853 reactions, 3 768 reposts, 0 comments.
Post length
376 chars.
median 344 · 21 days
Posts analyzed
54
21 days
Ad reach
2.4K
avg over 24h
Churn / month
+32143
last month
Citations
55
citation index · 846 channels mentioned all time
Channel age
6 months 30 days
created 24.01.2026
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth for the year. Exact counts on key months. Shows gains and losses.

45.1K33.9K22.6K11.3K0629Feb 2625.4KMar 2623.6Kапр 2614.8KMay 269.6KJun 266.1KJul 2611.9Kавг 26
Period start
629
Now
37 042
Net growth
+36 413
Section 04 · Citations

Who and how mentions the channel

Citation index 55 — channel popularity rating based on mentions. Counts not only their count but also weight: post from channel with 100 K subs weighs more than from channel with 1 K. Over all time mentioned 846 different channels. Below — from which countries, in what format, from which channels, and in what topics.

Mentions by country
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention formats
Mentioned in a separate post 100.0%
In a roundup with 2-5 channels 0.0%
In a roundup with 6-10 channels 0.0%
In a roundup with 11+ channels 0.0%
In dubious channels (botting) 0.0%
Channel sizes that mention
Micro-channels (up to 1K) 55.5%
1–10K subs 44.5%
10–30K subs 0.0%
30–100K subs 0.0%
over 100K subs 0.0%
Mentioned in topics
News & Media 94.5%
Transport 1.7%
Economy 1.2%
Shock content 1.1%
Humor and entertainment 0.9%
Section 05 · Ad potential

How long a post drives reach

Average reach of a promo post by time since publication. Helps estimate how long a placement should 'live'.

1.9K
in 12h
2.4K
in 24h
+26% vs prev.
2.7K
in 48h
+12% vs prev.
3.1K
in 72h
+15% vs prev.
Section 06 · Competitors

Who you compete with

11 nearby channels by theme and audience. Highlighted your channel — you can see where it ranks among neighbors in the niche.

Channel Subs
М•Moskvich • Moscow News 4.3M
TLТопор Live 4.1M
LBLive • News 4M
M-Moscow is interesting 3.3M
FMFirst Moscow 3.2M
MAMash 3.1M
RNРИА Новости 3M
MNMoscow News 2.7M
МСMoscow today 2.7M
AvgRussian regional media 2.6M
DSDirect Speech: Russian NewsYou 37K
Section 07 · Mentions dynamics

Mention frequency

Every month we record posts in other channels mentioning you. Over the last 2 months such mentions were 1 000, they brought 25 104 new subs. Different from citation index above — here: single mention-posts per period; there — cumulative rating.

Period Mentions Channels Gained subs
Февраль 2026 1 000 500
25 104
Январь 2026 0 0
0
Total mentions
1 000
Months in data
2
Attracted subs
25 104
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and looked at how the channel looks against their background. The gray band — this is the range, in which 80% of niche channels fall (from p10 to p90). The black vertical line — middle, median. The red dot — your channel.

Subs worse than median by 95%
782.3K
223.8K 37 043 — your channel 3.2M
Avg reach / post worse than median by 96%
71K
2.8K 3 008 — your channel 355.3K
Citation index worse than median by 98%
2.6K
5 55 — your channel 15.1K
Section 09 · Strategy

What to do now

5 priority actions, ranked by expected impact. Use as a checklist and revisit in a month.

01

Top post of the week — Sunday

On this day and at 20:00 MSK the audience is most active.

Impact
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (organic integrations), Premium (target audience). PromtPress selects sources for the niche.

Impact
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions typically add +5-15% to ER. One weekly poll on a hot topic is an easy win.

Impact
+5-15% ER
04

Cross-promo with adjacent channels

Quarterly post swaps with same-segment channels. Not daily — 2-3 collabs bring relevant growth.

Impact
Relevant audience growth
05

Update channel description for Telegram search

Telegram search matches descriptions. Add 3-5 niche keywords for organic traffic.

Impact
Organic traffic source

Want this done? PromtPress?

This audit — something we can do in a few minutes based on public data. If you want to go further — run ads through us and meet your growth plan in a month.

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