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★ PromtPress Public Report · Issue # 001

Channel audit Real Estate Insiders

Real Estate Insiders
@propertyinsider Moscow real estate insider news Feedback - @pertm0nich Registered in the RKN registry: https://knd.gov.ru/license?id=673d61c731a9292acd207c75®istryType=bloggersPermission
07.07.2026
Subscribers
114 606
+382 per month
ERR (% see posts)
14.0%
per day 9.1%
Reach/post
15.8K
ad reach 10.4K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
114 606
—
Subscriber reach
13.78%
avg % of subs see post
Views/post
15.8K
median 15.5K · 28 days
Posts/week
28.1
for period
7d trend
-3.0%
vs previous week
Reactions/post
—
MTProto only
Post length
864 chars
median 992 · 28 days
Posts analyzed
114
28 days
Ad reach
10.4K
24h avg
Churn / month
+382
last month
Citation rate
561
citation index · 1,531 channels mentioned all time
Channel age
8 years 7 months
created 20.11.2017
Section 02 · Content analysis

What works best

Top posts by engagement & outsiders — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

115.7K113.7K111.7K109.7K107.7K108.3KJul 25108.8KAug 25109.5KSep 25110.2KOct 25111KNov 25112.2KDec 25113KJan 26113.2KFeb 26113.8KMar 26113.5KApr 26113.9KMay 26114.2KJun 26114.6KJul 26
Start of period
108 337
Now
114 605
Net growth
+6 268
Section 04 · Mentions

Who mentions the channel & how

Citation index 561 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time mentions: 1 531 different channels. Below — from which countries, in what format, from which channels, and in which topic.

Mentioning countries
Russia 98.7%
India 0.1%
Ethiopia 0.1%
Ukraine 0.0%
Belarus 0.0%
Mention format
Mentioned in a separate post 53.4%
In a bundle with 2-5 channels 44.6%
In a bundle with 6-10 channels 0.8%
In a bundle with 11+ channels 1.2%
In suspicious channels (bot-boosted) 13.3%
What size channels mention
Micro-channels (<1K) 31.9%
1K–10K subs 32.7%
10K–30K subs 28.4%
30K–100K subs 6.3%
over 100K subs 0.6%
Mention topics
Economics 23.4%
Interior and construction 19.9%
Business & startups 12.4%
Telegram 12.0%
News & Media 11.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps gauge how long placement should 'live'.

9.2K
in 12 hours
10.4K
in 24 hours
+13% vs prev.
13.9K
in 48 hours
+34% vs prev.
13.9K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its rank among niche peers.

Channel Subscribers
OZOZON 1.1M
SNMarket discounts 1M
YMYandex Market 1M
X-Freeloaders - Lightning 997.5K
WSWB Sniper | Wildberries finds | Discounts | Promos 922.2K
PBPo Blatu 876.1K
Z|Hare | Promos | Discounts 874.4K
W|Wildberries | finds 793.3K
VIITEMS FROM VIDEO 703.1K
ALAlpha-Profitable 558.5K
NIReal Estate InsidersYou 114.6K
Section 07 · Mention trends

How often the channel is mentioned

Monthly we record posts in other channels that mention your channel. Over the last 6 months such mentions were 894, they brought 4 812 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 105 36
341
December 2025 174 64
1 080
November 2025 171 56
1 149
October 2025 137 54
850
Sep 2025 143 53
647
August 2025 164 49
745
Total mentions
894
Months of data
6
Acquired subscribers
4 812
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Sales» (Russia) and saw how your channel compares. Gray band: range of 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 41% below median
193.6K
66.3K 114 606 — your channel 714.1K
Avg reach / post better than 68% of niche
5.8K
1 15 791 — your channel 35K
Citation index better than 53% of niche
371
0 561 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Thursday

Audience is most active on this day at 13:00 MSK.

Effect
Best time to post
02

Increase video post share

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a 'hot' topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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