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★ PromtPress Public Report · Issue № 001

Channel audit Построим свой дом | Строительство своими руками

Построим свой дом | Строительство своими руками
@postroim_dom Suggest news: @postroim_dom_bot Collaboration & ads: @Mihail_Stroev @iamehanik_bot Построим свой дом in MAX -…
28.06.2026
Subscribers
254 276
-1234 per month
ERR (% see posts)
4.0%
per day 2.6%
Reach/post
9.9K
ad reach 6.7K/24h
or just share the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
254 276
—
Subscriber reach
3.9%
avg % subs see post
Views/post
9.9K
median 10.1K · 29 days
Posts/week
45.0
for the period
7d trend
-1.5%
vs previous week
Reactions/post
42.6
total 8,185 reactions, 8,668 reposts, 343 comments
Post length
55 chars
median 28 · 29 days
Posts analyzed
192
29 days
Ad Reach
6.7K
24h avg
Churn / month
-1234
last month
Citation rate
1 580
citation index · 950 channels mentioned it ever
Channel age
8 years 8 months
created 14.10.2017
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

272.2K267.2K262.3K257.3K252.4K267.7KJun 25268.4KAug 25268.9KSep 25268.2KOct 25267.1KNov 25266.6KDec 25263KJan 26263.2KFeb 26263.1KMar 26259KApr 26256.9KMay 26255.3KJun 26
Start of period
267 695
Now
254 266
Net growth
-13 429
Section 04 · Mentions

Who mentions and how

Citation index 1 580 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs 'weighs' more than from a channel with 1k. All-time channel mentions: 950 different channels. Below — from which countries, in what format, from which channels, and on what topics.

Countries mentioning
Russia 95.7%
Ukraine 2.1%
Uzbekistan 1.7%
Belarus 0.1%
Iran 0.0%
How they mention
Mentioned in a separate post 94.6%
In a bundle with 2-5 channels 4.6%
In a bundle with 6-10 channels 0.1%
In a bundle with 11+ channels 0.6%
In suspicious channels (cheating) 0.6%
Size of channels mentioning
Micro-channels (up to 1K) 3.2%
1K to 10K subs 4.2%
10K to 30K subs 9.9%
30K to 100K subs 28.7%
over 100K subs 54.0%
Topics where mentioned
Educational 17.7%
Interior & construction 16.9%
Humor & entertainment 13.2%
Transport 10.4%
Nature 8.1%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should 'live'.

5.2K
in 12 hours
6.7K
in 24 hours
+29% vs prev.
8.2K
in 48 hours
+22% vs prev.
8.6K
in 72 hours
+5% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DДDOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 527.4K
PLLayout 454.9K
AIInterior & decor 451.3K
MKMy apartment 428.8K
MSWise Builder 411K
LKFavorite apartment 409.7K
GFGC FSK 377K
PRProRealEstate 376.9K
USSmart Builder 354.3K
PIPIK 339.8K
PSПостроим свой дом | Строительство своими рукамиYou 254.3K
Section 07 · Mention Dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions occurred 290, they brought 7 567 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 20 19
517
November 2025 57 56
1 357
October 2025 34 34
779
Sep 2025 33 32
1 195
August 2025 88 57
1 736
July 2025 58 40
1 983
Total mentions
290
Months in data
6
Attracted subscribers
7 567
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category "Interior & construction» (Russia) and saw how your channel compares. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

#19/ 100
Position in niche
Channel in top 19% — strong position
Subscribers better than 75% of niche
110.5K
30.4K 254 276 — your channel 437.6K
Avg reach / post better than 59% of niche
6.5K
1.4K 9 908 — your channel 27.1K
Citation index better than 80% of niche
492
0 1 580 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Main post of the week — on Sunday

Audience most active on this day at 22:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 3.9% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.6pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes using public data. Want to go further? — Run ads with us and hit your growth target in a month.

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