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★ PromtPress Public Report · Issue № 001

Channel audit Pop marketing

Pop marketing
@popsmarketing Author's blog on marketing, digital & media. Collab: @alfapolo Assistant: @alivian Channel works with ad service @Tgpodbor_official and @Spiral_Yuri RKN: clck.ru/3GDWeW TELEGA
29.06.2026
Subscribers
115 911
-2078 per month
ERR (% see posts)
4.0%
per day 2.6%
Reach/post
4.5K
ad reach 3K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle under the number shows the period it covers.

Subscribers
115 911
—
Subscriber reach
3.85%
avg % of subs see post
Views/post
4.5K
median 4.6K · 29 days
Posts/day
7.4
~52 per week
7d trend
+3.8%
vs previous week
Reactions/post
58.7
total 12,968 reactions, 9,511 reposts, 0 comments
Post length
329 chars
median 241 · 29 days
Posts analyzed
221
29 days
Ad reach
3K
24h avg
Churn / month
-2078
last month
Citation rate
1 497
citation index · 3,737 channels mentioned ever
Channel age
6 years 5 months
created 24.01.2020
Section 02 · Content analysis

What works best

Top posts by engagement & outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which it lost subs.

157.4K146.2K134.9K123.7K112.4K137.3KJun 25132.4KAug 25129KSep 25126.3KOct 25122.9KNov 25146.3KDec 25135.7KJan 26129.5KFeb 26126KMar 26122.8KApr 26119.9KMay 26117.9KJun 26
Period start
137 329
Now
115 919
Net growth
-21 410
Section 04 · Citations

Who and how mentions the channel

Citation index 1 497 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. Over all time, the channel was mentioned 3 737 different channels. Below: from which countries, in what format, from which channels, and in which topics.

Countries mentioning
Russia 95.2%
Ukraine 1.3%
Belarus 1.2%
Uzbekistan 0.5%
Kazakhstan 0.3%
Format of mentions
Mentioned in a separate post 79.3%
In collections with 2-5 channels 20.3%
In a collection of 6-10 channels 0.1%
In collections with 11+ channels 0.4%
In suspicious channels (cheating) 0.7%
Size of channels mentioning
Micro-channels (under 1K) 4.4%
1K to 10K subs 28.8%
10K to 30K subs 26.9%
30K to 100K subs 23.6%
over 100K subs 16.3%
Topics where mentioned
Humor & entertainment 16.8%
For adults 16.1%
News & Media 12.2%
Career 4.9%
Images and photos 4.6%
Section 05 · Ad potential

How long a post brings reach

Avg ad post reach over time since publication. Helps estimate how long placement should live.

2.3K
in 12 hours
3K
in 24 hours
+30% vs prev.
3.9K
in 48 hours
+30% vs prev.
4.2K
in 72 hours
+8% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.8M
OKOkak 1.6M
SESearch 1.3M
TRTrendly 1.2M
KVCustomer is always right 1.1M
TBTrends by Russia 1.1M
SVTrending today 1M
TVTrend or leave 930.8K
TRTrendach 904.7K
PMPop marketingYou 115.9K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 805, they brought 29 728 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 0 0
0
Nov 2025 805 665
29 728
Oct 2025 0 0
0
Sep 2025 0 0
0
August 2025 0 0
0
July 2025 0 0
0
Total mentions
805
Months in data
6
Attracted subscribers
29 728
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category "Marketing, PR, ads» (Russia) and compared your channel against them. Gray bar — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#64/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers worse than median by 20%
144.9K
39.7K 115 911 — your channel 1.2M
Avg reach / post worse than median by 67%
13.4K
91 4 462 — your channel 53.2K
Citation index better than 73% of niche
204
0 1 497 — your channel 3.1K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off as done and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 09:00 MSK.

Effect
Best window for an important post
02

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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