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★ PromtPress Public Report · Issue № 001

Channel audit Podrygka

Podrygka
@podrygka_ru Official channel of Podrygka cosmetics chain So easy to be beautiful! https://www.podrygka.ru/ RKN registration: https://clck.ru/3FM2xC We're on MAX https://max.ru/podrygka_ru
08.07.2026
Subscribers
173 474
+35357 per month
ERR (% who see posts)
4.0%
per day 3.3%
Reach/post
7.4K
ad reach 4.6K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
173 474
Subs reach
4.25%
avg % subs see post
Views/post
7.4K
median 6.8K · 29 days
Posts/day
7.2
~50 per week
7d trend
-14.3%
vs previous week
Reactions/post
318.4
total 68,458 reactions, 8,557 reposts, 2,100 comments
Post length
379 chars.
median 346 · 29 days
Posts analyzed
215
29 days
Ad reach
4.6K
24h avg
Churn / month
+35357
over the last month
Citation rate
296
citation index · 871 channels mentioned it ever
Channel age
4 years 11 months
created 28.07.2021
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. Shows which months the channel gained and which lost subs.

186.7K163.2K139.7K116.3K92.8K101.3KJul 25101.4KAug 25105.1KSep 25116.1KOct 25117.7KNov 25117.5KDec 25125.2KJan 26137.3KFeb 26132.7KMar 26143.1KApr 26143.7KMay 26139KJun 26139.3KJul 26
Period start
101 310
Now
173 490
Net growth
+72 180
Section 04 · Mentions

Who and how mentions the channel

Citation index 296 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. Over all time, the channel was mentioned 871 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.2%
Belarus 0.2%
Iran 0.1%
Kazakhstan 0.0%
Ukraine 0.0%
Mentioned in which format
Mentioned in a separate post 61.1%
In a collection of 2-5 channels 24.5%
In a collection of 6-10 channels 3.9%
In a bundle with 11+ channels 10.5%
In suspicious channels (bot activity) 8.9%
What size channels mention
Micro-channels (up to 1K) 20.4%
1K–10K subs 52.1%
10K–30K subs 21.2%
30K–100K subs 4.6%
over 100K subs 1.7%
Mentioned in which topics
Fashion & Beauty 28.5%
Other 20.7%
Blogs 12.8%
Humor & entertainment 8.9%
Telegram 5.9%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long placement should 'live'.

3.9K
in 12 hours
4.6K
in 24 hours
+18% vs prev.
5.4K
in 48 hours
+17% vs prev.
5.4K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
ZYGolden Apple 1.1M
NNFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
NNWildberries / WB finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
POPodrygkaYou 173.5K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 568, they brought 79 859 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subs
January 2026 93 53
18 558
December 2025 127 80
10 766
Nov 2025 93 63
5 006
Oct 2025 86 63
13 318
September 2025 101 63
15 725
August 2025 68 37
16 486
Total mentions
568
Months in data
6
Acquired subs
79 859
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Fashion & Beauty» (Russia) and saw how your channel compares. Gray band shows the range for 80% of niche channels (p10 to p90). Black line is median. Red dot is your channel.

#47/ 100
Rank in niche
Channel in the top half of the ranking
Subscribers better than 50% of niche
171.1K
58.4K 173 474 — your channel 512.2K
Avg reach / post worse than median by 45%
13.4K
836 7 372 — your channel 109.1K
Citation index better than 54% of niche
136
0 296 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Tuesday

On this day at 15:00 MSK audience is most active.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 4.25% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.2pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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