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★ PromtPress Public Report · Issue № 001

Channel audit WB/OZON picks

WB/OZON picks
@podborkiwbozon I pick budget goods on WB/OZON For collab @ProskuryakovaAnn @AnnaRekla #PI381 Buy ads: https://telega.in/c/+CwW3YeIQMzNkOWFi ✅ Resource included in Roskomnadzor list
09.07.2026
Subs
16 745
-246 per month
ERR (% see posts)
4.0%
per day 1.4%
Reach/post
512
ad reach 227/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle under the number shows the period it covers.

Subs
16 745
Reach of subs
3.06%
avg % subs see post
Views/post
512
median 529 · 29 days
Posts/week
16.2
over period
7-day trend
-13.8%
vs previous week
Reacts/post
0.6
only 40 reactions, 80 reposts, 0 comments
Post length
314 chars
median 328 · 29 days
Posts analyzed
68
29 days
Ad reach
227
24h avg
Churn / month
-246
last month
Citation rate
567
citation index · 1,263 channels mentioned ever
Channel age
3 years 8 months
created 14.10.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

26.1K23.6K21K18.5K16K24.7KJul 2524KAug 2523.3KSep 2522.5KOct 2521.6KNov 2520.7KDec 2519.6KJan 2618.8KFeb 2618.2KMar 2617.6KApr 2617.2KMay 2617KJun 2616.8KJul 26
Period start
24 683
Now
16 745
Net growth
-7 938
Section 04 · Mentions

Who mentions the channel and how

Citation index 567 — channel popularity rank based on mentions. Considers both count and weight: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 1 263 different channels. Below — countries, format, sources, topics.

Mention countries
Russia 98.0%
Ukraine 0.2%
Uzbekistan 0.2%
Kazakhstan 0.2%
Belarus 0.1%
Mentioned in which format
Mentioned in a separate post 92.1%
In collections with 2-5 channels 7.1%
In collections with 6-10 channels 0.1%
In collections with 11+ channels 0.6%
In suspicious channels (bot activity) 0.6%
Size of channels mentioning
Micro-channels (up to 1K) 2.5%
1–10K subs 49.0%
10–30K subs 27.2%
30–100K subs 14.5%
over 100K subs 6.7%
Mentioned in which topics
Sales 20.9%
Fashion & Beauty 19.0%
News & Media 8.4%
Games 8.4%
Humor & entertainment 5.6%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long placement should 'live'.

152
in 12 hours
227
in 24 hours
+49% vs prev.
303
in 48 hours
+33% vs prev.
343
in 72 hours
+13% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subs
ZYZolotoe Yabloko 1.1M
NNFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
NNWildberries / WB Finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
NWWB|OZON Finds 393.5K
PWWB/OZON picksYou 16.7K
Section 07 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subs worse than median by 90%
171.1K
58.4K 16 745 — your channel 512.2K
Avg reach / post worse than median by 96%
13.4K
836 512 — your channel 109.1K
Citation index better than 63% of niche
136
0 567 — your channel 1.9K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Monday

Audience most active on this day at 21:00 MSK.

Effect
Best window for an important post
02

Increase video posts share

Video in Telegram retains audience longer and is algorithm-friendly. Recommend increasing share to 15-25%.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 3.06% vs norm 5.5%. Try polls & interactive formats.

Effect
+2.4pp ER
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER

Want us to do it PromtPress?

This audit is what we can do in minutes using public data. Want to go further? Run ads with us and hit your growth plan in a month.

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