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★ PromtPress Public Report · Issue № 001

Channel audit PIK

PIK
@pik_ru Buy an apartment online at pik.ru Registered in the Roskomnadzor list: https://s.pik.ru/dtvxa
28.06.2026
Subscribers
339 631
-7374 per month
ERR (% who see posts)
4.0%
in 24 hours 1.4%
Reach/post
12.2K
ad reach 4.9K/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
339 631
Subscriber reach
3.59%
avg % subs see post
Views/post
12.2K
median 12.6K · 27 days
Posts/week
3.9
over period
7d trend
+3.6%
vs previous week
Reactions/post
73.8
total 1,107 reactions, 416 reposts, 0 comments
Post length
549 chars
median 484 · 27 days
Posts analyzed
15
27 days
Ad reach
4.9K
24h average
Churn / month
-7374
over last month
Citation rate
199
citation index · 879 channels mentioned all time
Channel age
6 years 7 months
created 23.11.2019
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and lost subs.

596.3K526.7K457.1K387.5K317.9K557.1KJun 25533.5KAug 25503.5KSep 25480KOct 25459KNov 25441.4KDec 25421.5KJan 26401.9KFeb 26385.7KMar 26368.6KApr 26355.1KMay 26346.2KJun 26
Start of period
557 142
Now
339 631
Net growth
-217 511
Section 04 · Mentions

Who mentions the channel and how

Citation index 199 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 879 different channels. Below — countries, format, channels, and topics.

Countries mentioning
Russia 99.0%
Ukraine 0.1%
Uzbekistan 0.0%
Belarus 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 52.4%
In collections with 2-5 channels 15.3%
In collections with 6-10 channels 4.3%
In collections with 11+ channels 28.0%
In suspicious channels (bots) 2.4%
Size of channels mentioning
Micro-channels (up to 1K) 31.9%
1K to 10K subs 52.8%
10K to 30K subs 10.4%
30K to 100K subs 2.9%
over 100K subs 2.0%
Topics where mentioned
News & Media 29.9%
Fashion & beauty 22.9%
Economics 12.0%
Marketing, PR, advertising 5.1%
Interior & construction 4.4%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps gauge how long a placement stays relevant.

3.9K
within 12 hours
4.9K
within 24 hours
+26% vs prev.
6.1K
in 48 hours
+24% vs prev.
7.5K
in 72 hours
+23% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its rank among niche neighbors.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 527.4K
PLLayouts 454.9K
AIInterior & decor 451.3K
MKMy apartment 428.8K
MSWise Builder 411K
LKFavorite apartment 409.7K
GFFSK Group 377K
PRProRealty 376.9K
USSmart Builder 354.3K
PIPIKYou 339.6K
CozyCozy 336.3K
Section 07 · Niche comparison

Where channel stands in its league

Top-100 channels in category «Interior & construction» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#10/ 100
Rank in niche
Channel in top 10% interior & construction Russia
Subscribers better than 90% of niche
110.5K
30.4K 339 631 — your channel 437.6K
Avg reach / post better than 65% of niche
6.5K
1.4K 12 186 — your channel 27.1K
Citation index 60% below median
492
0 199 — your channel 2.5K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Increase posting frequency

Now 3.9 posts/week. Active channels average 7-10. Consistency is key to retaining audience.

Effect
Consistency beats volume
02

Top post of the week — on Tuesday

Audience most active on this day at 15:00 MSK.

Effect
Best window for an important post
03

ER below niche benchmark — rethink formats

Current ER 3.59% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.9pp ER
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads with us and close your growth plan in a month.

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