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★ PromtPress Public Report · Issue № 001

Channel Audit Pepper.ru — Fresh Deals & Promos

Pepper.ru — Fresh Deals & Promos
@pepperru Official channel of the Pepper.ru deal-hunter community with the hottest deals from across the web. We compare prices and only post the lowest-priced items…
17.06.2026
Subs
156 918
+70 this month
ERR (% see posts)
18.0%
per day 15.3%
Reach/post
26.7K
ad reach 24.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period calculated.

Subs
156 918
Sub reach
17.02%
avg % subs see post
Views/post
26.7K
median 26.6K · 28 days
Posts/day
35.7
~250 per week
7d trend
-5.3%
vs prev week
Reacts/post
MTProto only
Post length
164 chars
median 164 · 28 days
Posts analyzed
1000
28 days
Ad reach
24.1K
24h avg
Churn / month
+70
last month
Citation rate
20
citation index · 214 channels mentioned it ever
Channel age
8 years 8 months
created 04.10.2017
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

159.3K157.6K156K154.3K152.7K153.3KJun 25153.3K153.4KAug 25153.6KSep 25154.5KOct 25155.4KNov 25157KDec 25157.2KJan 26158.1KFeb 26158.3KMar 26157.5KApr 26156.8KMay 26156.9KJun 26
Period start
153 253
Now
156 917
Net growth
+3 664
Section 04 · Mentions

Who mentions the channel & how

Citation index 20 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs channel. All time the channel was mentioned 214 different channels. Below: from which countries, format, channels, and topics.

Countries mentioning
Russia 99.8%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format mentioned in
Mentioned in a separate post 97.4%
In collections with 2-5 channels 2.5%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.1%
In suspicious channels (bots) 0.0%
What size channels mention
Micro-channels (up to 1K) 12.4%
1K–10K subs 0.2%
10K–30K subs 0.1%
30K–100K subs 76.1%
over 100K subs 11.2%
Topics mentioned in
Sales 87.5%
Other 9.4%
Tech 1.7%
Humor & entertainment 0.5%
Blogs 0.3%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

17.7K
12h
24.1K
24h
+36% vs prev.
26.3K
48h
+9% vs prev.
27.6K
72h
+5% vs prev.
Section 06 · Competitors

Who you compete with

11 Nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subs
OZOZON 1.1M
YMYandex Market 1M
X-Freeloaders - Lightning 1M
CISMarket discounts 993.1K
WSWB Sniper | Wildberries Finds | Discounts | Promos 932.9K
PBBy Blat 888K
Z|Zayats | Deals | Discounts 877.5K
W|Wildberries | finds 799.3K
VIITEMS FROM VIDEO 711.7K
ALAlpha-Profitable 563K
P—Pepper.ru — Fresh Deals & PromosYou 156.9K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 1 800, they brought 4 467 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subs
December 2025 306 2
495
Nov 2025 303 2
1 577
Oct 2025 290 1
923
September 2025 296 1
936
August 2025 318 3
308
July 2025 287 1
228
Total mentions
1 800
Months of data
6
Acquired subs
4 467
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Sales» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#68/ 100
Rank in niche
Channel in bottom half of ranking
Subs 19% below median
194.4K
66.1K 156 918 — your channel 695.7K
Avg reach / post top 90% of niche
6K
8 26 711 — your channel 33.7K
Citation index 95% worse than median
371
0 20 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Saturday

Audience most active on this day at 08:00 MSK.

Effect
Best window for important posts
02

Increase video post share

Video in Telegram retains audience longer and is better perceived by the algorithm. Recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with similar channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want us to do this PromtPress?

This audit — what we can do in a few minutes based on public data. Want to go further — run ads through us and hit your growth plan in a month.

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