PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress public report · Issue № 001

Channel audit Deer on Roads

Deer on Roads
@pddolen Asphalt just doesn't stick here 😂 . . . Owner - @postedtg & @rek777a Exchange: https://telega.in/?r=fq6Wq7cn
18.07.2026
Subscribers
21 022
-356 per month
ERR (% see posts)
5.0%
last 24 hours 2.7%
Reach/post
883
ad reach 558/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
21 022
—
Subscriber reach
4.2%
avg % subs see post
Views/post
883
median 855 · 26 days
Posts/week
39.1
for period
7d trend
-9.4%
vs previous week
Reactions/post
3.3
total 487 reactions, 493 reposts, 0 comments
Post length
65 chars
median 45 · 26 days
Posts analyzed
147
26 days
Ad reach
558
24h avg
Churn / month
-356
last month
Citation rate
355
citation index · 523 channels mentioned all time
Channel age
4 years 24 days
created 24.06.2022
Section 02 · Content analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

24.1K22.7K21.3K19.9K18.4K20.9KJul 2520.6K19.9KSep 2519.3KOct 2519.6KNov 2520.4KDec 2521.2KJan 2622.9KFeb 2623.2KMar 2622.5KApr 2621.9KMay 2621.6KJun 2621.2KJul 26
Period start
20 923
Now
21 022
Net growth
+99
Section 04 · Mentions

Who mentions the channel & how

Citation index 355 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs channel. All-time channel mentions: 523 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning you
Russia 98.4%
Ukraine 0.3%
Uzbekistan 0.1%
Belarus 0.0%
Iran 0.0%
How they mention you
Mentioned in a separate post 98.8%
In bundles with 2-5 channels 1.1%
In bundles with 6-10 channels 0.0%
In bundles with 11+ channels 0.0%
In suspicious channels (cheating) 0.5%
What size channels mention you
Micro-channels (up to 1K) 2.3%
1 to 10K subs 17.0%
10 to 30K subs 27.8%
30 to 100K subs 40.2%
over 100K subs 12.7%
Topics where mentioned
Educational 14.7%
Humor & entertainment 12.8%
Shock content 10.7%
News & Media 9.8%
Interior & construction 9.4%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

413
last 12 hours
558
last 24 hours
+35% vs prev.
677
last 48 hours
+21% vs prev.
766
last 72 hours
+13% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — see its rank among niche neighbors.

Channel Subscribers
TICars & Point 3.5M
ABAvtomanya 1.9M
WEWENGALLBI 1M
VMVodiy Moshina Bozor 996.3K
DSDubrovsky Syndicate | Zhekich Dubrovsky 689.3K
UNUn Normal 583.6K
FIFighterbomber 521.6K
ABAuto.ru 500K
ABAVTOZAKAZ.RU 481.4K
GAGarage 481.4K
HEDeer on RoadsYou 21K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 528, they brought 4 837 new subs. This is a different metric from citation index above — here one-off mention posts for period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 83 48
2 201
December 2025 99 43
879
Nov 2025 224 172
1 066
Oct 2025 91 81
684
September 2025 11 11
7
August 2025 20 10
0
Total mentions
528
Months of data
6
Attracted subscribers
4 837
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Transport» (Russia) and saw how your channel compares. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers worse than median by 90%
209K
59.7K 21 022 — your channel 621.4K
Avg reach / post worse than median by 94%
14.8K
1.3K 883 — your channel 123K
Citation index better than 55% of niche
95
0 355 — your channel 2.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Monday

Audience is most active on this day and at 23:00 MSK.

Effect
Best time for key posts
02

ER below niche benchmark — rethink formats

Current ER 4.2% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.3pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same niche. No need daily — 2-3 collabs bring relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes from public data. Want to go further — run ads through us and hit your growth plan in a month.

Launch Telegram ads Contact manager
Already a client? Log in →
Link copied