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★ PromtPress public report · Issue № 001

Channel audit Where's my passport?

Where's my passport?
@passporttraveling Travel without pretension. Where to go, what to see, and where to find a toilet in an emergency. Tips, hacks, and real travel stories — no templates, no boring…
28.06.2026
Subscribers
123 587
-3213 per month
ERR (% see posts)
42.0%
per day 22.2%
Reach/post
55.7K
ad reach 27.5K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
123 587
Subscriber reach
45.07%
avg % subs see a post
Views/post
55.7K
median 60.1K · 29 days
Posts/week
6.5
for the period
7d trend
-0.0%
vs previous week
Reactions/post
564.7
total 15,812 reactions, 5,743 reposts, 0 comments
Post length
984 chars
median 1000 · 29 days
Posts analyzed
28
29 days
Ad reach
27.5K
24h avg
Churn / month
-3213
last month
Citation rate
7
citation index · 121 channels mentioned it ever
Channel age
3 years 4 months
created 09.02.2023
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

176.4K161.4K146.3K131.3K116.3K156.4KNov 25157.7KJan 26152.1KFeb 26165KMar 26158.4KApr 26152KMay 26126.8KJun 26
Start of period
156 381
Now
123 603
Net growth
-32 778
Section 04 · Mentions

Who mentions the channel and how

Citation index 7 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs channel. All-time channel mentions: 121 different channels. Below: countries, format, source channels, topics.

Countries mentioning you
Russia 90.5%
Belarus 1.1%
Ukraine 0.6%
Uzbekistan 0.6%
Iran 0.6%
How they mention you
Mentioned in a separate post 95.0%
In a bundle with 2-5 channels 1.7%
In a bundle with 6-10 channels 3.4%
In a bundle with 11+ channels 0.0%
In suspicious channels (bots) 2.8%
What size channels mention you
Micro-channels (under 1K) 7.8%
1K–10K subs 77.1%
10K–30K subs 10.1%
30K–100K subs 0.6%
over 100K subs 4.5%
Topics where mentioned
News & Media 32.4%
Travel 11.7%
Humor & entertainment 9.5%
Educational 7.3%
Images & photos 4.5%
Section 05 · Ad potential

How long a post brings reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays relevant.

23.1K
in 12 hours
27.5K
in 24 hours
+19% vs prev.
32.9K
in 48 hours
+20% vs prev.
48.4K
in 72 hours
+47% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
AWAmazing World and Travel 1.2M
M-Moscow - where to go | Events 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 567K
AEAEROFLOT 526K
MOMoscow girl 508.6K
TUTutu 504.9K
JPYandex Travel 501.7K
SunDiscount train 433.4K
OTOzon Travel 407K
GMWhere's my passport?You 123.6K
Section 07 · Mention trends

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions 126, they brought 1 410 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 41 36
1 272
November 2025 85 69
138
October 2025 0 0
0
September 2025 0 0
0
August 2025 0 0
0
July 2025 0 0
0
Total mentions
126
Months of data
6
Acquired subscribers
1 410
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Travel» (Russia) and saw how your channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#69/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers 22% below median
158.7K
53K 123 587 — your channel 529K
Avg reach / post better than 72% of niche
13.3K
2K 55 705 — your channel 116.6K
Citation index 91% below median
73
0 7 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Thursday

Audience is most active on this day at 17:00 MSK.

Effect
Best time for important posts
02

Systematic traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post with similar channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want us to do this PromtPress?

This audit is what we can do in a few minutes using public data. To go further — run ads with us and close your growth plan in a month.

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