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★ PromtPress Public Report · Issue # 001

Channel audit Ozon Travel

Ozon Travel
@ozontravel_official Book hotels, apartments, tickets and tours at great prices on Ozon Travel Registered in Roskomnadzor list: https://ozon.ru/t/03565kr Our support chat: https://bit.ly/36WodUh Our chatbot:…
28.06.2026
Subscribers
405 759
-3497 per month
ERR (% who see posts)
4.0%
last 24 hrs 2.3%
Reach/post
15.9K
ad reach 9.4K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
405 759
Subscriber reach
3.92%
avg % subs see post
Views/post
15.9K
median 15.1K · 29 days
Posts/week
14.6
for period
7d trend
+9.0%
vs previous week
Reactions/post
147.5
total 9,146 reactions, 1,517 reposts, 448 comments
Post length
440 chars
median 426 · 29 days
Posts analyzed
62
29 days
Ad reach
9.4K
24h avg
Churn / month
-3497
last month
Citation rate
258
citation index · 598 channels mentioned all time
Channel age
7 years 3 months
created 21.03.2019
Section 02 · Content Analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth and decline.

432.7K397.1K361.6K326K290.4K318.6KJun 25302.1KAug 25327.3KSep 25348.9KOct 25360.8KNov 25369.8KDec 25373.9KJan 26389.8KFeb 26394.9KMar 26384.1KApr 26383.2KMay 26407.6KJun 26
Period start
318 637
Now
405 768
Net growth
+87 131
Section 04 · Mentions

Who mentions the channel and how

Citation index 258 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel «weighs» more than from a 1K sub channel. All time channel was mentioned 598 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 96.6%
Ukraine 0.1%
Belarus 0.1%
Iran 0.1%
Uzbekistan 0.0%
Format mentioned
Mentioned in a separate post 62.5%
In a bundle with 2-5 channels 24.9%
In a bundle with 6-10 channels 2.1%
In a bundle with 11+ channels 10.5%
In suspicious channels (bots) 4.5%
Size of channels mentioning
Micro-channels (up to 1K) 39.9%
1K–10K subs 33.7%
10K–30K subs 7.5%
30K–100K subs 5.3%
over 100K subs 13.6%
Topics mentioned
Other 26.5%
Telegram 13.4%
Betting 10.3%
Travel 9.9%
Humor & entertainment 6.9%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

7.3K
last 12 hrs
9.4K
last 24 hrs
+29% vs prev
10.4K
last 48 hrs
+11% vs prev
12.1K
last 72 hrs
+16% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subscribers
AWAmazing World and Travel 1.2M
M-Moscow – Where to Go | Events 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 567K
AEAEROFLOT 526K
MOMoskvichka 508.6K
TUTutu 504.9K
JPYandex Travel 501.7K
SunDiscount wagon 433.4K
3|333bet.cc | Official ® 406.9K
OTOzon TravelYou 405.8K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 308, they brought 125 961 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
Dec 2025 49 28
20 170
Nov 2025 84 50
26 011
Oct 2025 42 34
21 099
September 2025 55 33
31 774
August 2025 51 34
25 941
Jul 2025 27 19
966
Total mentions
308
Months of data
6
Acquired subscribers
125 961
Section 08 · Niche Comparison

Where the channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel to them. Gray band = range of 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#10/ 100
Rank in niche
Channel in top 10% travel Russia
Subscribers better than 89% of niche
158.7K
53K 405 759 — your channel 529K
Avg reach / post better than 51% of niche
13.3K
2K 15 905 — your channel 116.6K
Citation index better than 56% of niche
73
0 258 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Best post day — Thursday

Audience is most active on this day at 11:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 3.92% vs norm 7.5%. Try polls & interactive formats.

Effect
+3.6pp ER
03

System traffic purchase

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by 5-15%. One poll per week on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in minutes using public data. To go further — run ads through us and hit your growth plan in a month.

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