PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit OZON

OZON
@ozonru Official channel of Ozon marketplace for buyers. Support chatbot in Max: https://max.ru/ozon_support_bot Group rules: https://ozon.ru/t/75Pn9dd Registered in Roskomnadzor list:…
16.06.2026
Subscribers
1 085 800
-25925 per month
ERR (% who see posts)
4.0%
in 24 hrs 2.4%
Reach/post
43.3K
ad reach 26.3K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
1 085 800
Subs reach
3.99%
avg % subs see post
Views/post
43.3K
median 44.2K · 29 days
Posts/week
19.1
for the period
7d trend
-7.7%
vs previous week
Reactions/post
310.7
total 24,853 reactions, 2,813 reposts, 1,235 comments
Post length
361 chars
median 349 · 29 days
Posts analyzed
80
29 days
Ad reach
26.3K
24h avg
Churn / month
-25925
last month
Citation rate
4 078
citation index · 4 353 channels mentioned all time
Channel age
4 years 2 months
created 15.04.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained subs and which months subs left.

1.3M1.2M1.1M1.1M974.3K999.1KJun 251M1MAug 251MSep 251.1MOct 251.1MNov 251.1MDec 251.1MJan 261.2MFeb 261.2MMar 261.2MApr 261.1MMay 261.1MJun 26
Period start
999 057
Now
1 085 810
Net growth
+86 753
Section 04 · Mentions

Who mentions the channel and how

Citation index 4 078 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel «weighs» more than from a 1K sub one. All time channel was mentioned by 4 353 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.0%
Uzbekistan 0.3%
Ukraine 0.1%
Belarus 0.0%
Kazakhstan 0.0%
Mention format
Mentioned in a separate post 90.9%
In a bundle with 2-5 channels 6.4%
In a bundle with 6-10 channels 1.0%
In a bundle with 11+ channels 1.6%
In dubious channels (bot-boosted) 5.0%
Size of channels mentioning
Micro-channels (up to 1K) 12.8%
1K–10K subs 31.1%
10K–30K subs 23.9%
30K–100K subs 16.6%
over 100K subs 15.6%
Topics where mentioned
Fashion & Beauty 23.4%
Blogs 11.0%
Other 5.8%
Food & cooking 5.2%
Source 4.6%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

17.9K
in 12 hrs
26.3K
in 24 hrs
+47% vs prev.
31.5K
in 48 hrs
+20% vs prev.
37K
in 72 hrs
+17% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
OZOZONYou 1.1M
YMYandex Market 1M
X-Freeloaders - Lightning 1M
SNMarket discounts 993.1K
WSWB Sniper | Wildberries Finds | Discounts | Promos 932.9K
PBPo Blatu 888K
Z|Hare | Promos | Discounts 877.5K
W|Wildberries | finds 799.3K
VIITEMS FROM VIDEO 711.7K
ALAlpha-Profitable 563K
WIWILDBERRIES 532.1K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 1 382, they brought 209 296 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 270 186
18 222
November 2025 273 218
51 298
October 2025 109 62
39 627
Sep 2025 323 214
50 256
August 2025 197 132
29 096
July 2025 210 140
20 797
Total mentions
1 382
Months of data
6
Acquired subscribers
209 296
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Sales» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#1/ 100
Position in niche
Channel in top 1% sales Russia
Subscribers top 90% of niche
194.4K
66.1K 1 085 800 — your channel 1.2M
Avg reach / post top 90% of niche
6K
8 43 323 — your channel 47.7K
Citation index top 90% of niche
371
0 4 078 — your channel 4.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Thursday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 3.99% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.5pp ER
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want us to do this PromtPress?

This audit is what we can do in minutes using public data. To go further — run ads through us and hit your growth plan in a month.

Launch Telegram ad Contact manager
Already a client? Log in →
Link copied