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★ PromtPress Public Report · Issue # 001

Channel audit Ozon Marketplace

Ozon Marketplace
@ozonmarketplace Channel for Ozon Marketplace sellers and all interested: platform news, educational content and partner bonuses. Comment moderation rules: s.ozon.ru/oR131d6 Registered in the Roskomnadzor register:…
07.07.2026
Subs
101 654
-531 per month
ERR (% see posts)
11.0%
in 24h 6.4%
Reach/post
11K
ad reach 6.5K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subs
101 654
Sub reach
10.85%
avg % subs see post
Views/post
11K
median 11.3K · 24 days
Posts/week
7.9
for period
7d trend
-6.0%
vs previous week
Reacts/post
100.8
total 2,823 reactions, 1,077 reposts, 1,133 comments
Post length
733 chars
median 765 · 24 days
Posts analyzed
28
24 days
Ad reach
6.5K
24h avg
Churn / month
-531
last month
Quotability
114
citation index · 654 channels mentioned ever
Channel age
7 years 3 months
created 20.03.2019
Section 02 · Content analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

120.7K114.9K109K103.1K97.3K99.1KJul 2599.8KAug 25100.9KSep 25101.8KOct 25103.2KNov 25102.4KDec 25100.4KJan 26107.9KFeb 26106.6KMar 26104.8KApr 26103.1KMay 26102.4KJun 26101.6KJul 26
Period start
99 115
Now
101 654
Net growth
+2 539
Section 04 · Mentions

Who and how mentions the channel

Citation index 114 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs weighs more than from one with 1k. All-time channel mentions: 654 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 95.9%
Uzbekistan 0.1%
Belarus 0.0%
Ukraine 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 40.0%
In a pack of 2-5 channels 49.3%
In a pack of 6-10 channels 10.2%
In a bundle with 11+ channels 0.5%
In suspicious channels (bots) 0.8%
What size channels mention
Micro-channels (up to 1K) 52.5%
1K–10K subs 35.2%
10K–30K subs 9.9%
30K–100K subs 2.1%
over 100K subs 0.3%
Topics of mentions
Business & startups 68.8%
Economics 6.5%
Marketing, PR, advertising 5.6%
News & Media 3.9%
Sales 3.4%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement makes sense to 'live'.

5.1K
in 12h
6.5K
in 24h
+27% vs prev.
7K
in 48h
+8% vs prev.
7K
in 72h
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — you can see its place among niche neighbors.

Channel Subs
OZOZON 1.1M
SNMarket discounts 1M
YMYandex Market 1M
X-Freeloaders - Lightning 997.5K
WSWB Sniper | Finds from Wildberries | Discounts | Promos 922.2K
PBBy Blat 876.1K
Z|Hare | Promos | Discounts 874.4K
W|Wildberries | finds 793.3K
VIITEMS FROM VIDEO 703.1K
ALAlpha-Profitable 558.5K
OMOzon MarketplaceYou 101.7K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we record posts in other channels that mention your channel. Over the last 6 months such mentions were 352, they brought 27 550 new subs. This is a different metric than the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subs
January 2026 27 18
9 311
December 2025 42 23
0
Nov 2025 48 26
132
Oct 2025 75 33
15 741
Sep 2025 87 47
1 105
August 2025 73 36
1 261
Total mentions
352
Months of data
6
Acquired subs
27 550
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Sales» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subs 47% below median
193.6K
66.3K 101 654 — your channel 714.1K
Avg reach / post better than 59% of niche
5.8K
1 11 025 — your channel 35K
Citation index 69% below median
371
0 114 — your channel 3.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Can be checked off and revisited next month.

01

Main post of the week — on Tuesday

On this day at 19:00 MSK audience is most active.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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