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★ PromtPress Public Report · Issue № 001

Channel audit Wildberries Finds / WB

Wildberries Finds / WB
@ozon_valberis_odezhda Your personal expert for best WB deals. Hottest offers & discounted items ✨ Channel: @smart_wb Ads: @alica_sm, @polina_wise Channel promos:…
09.07.2026
Subscribers
536 764
-13139 per month
ERR (% see posts)
2.0%
per day 0.6%
Reach/post
6.4K
ad reach 3.5K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
536 764
Subscriber reach
1.2%
avg % of subs see post
Views/post
6.4K
median 6.1K · 29 days
Posts/week
39.4
for the period
7d trend
-18.9%
vs previous week
Reactions/post
7.0
only 1,173 reactions, 0 reposts, 0 comments
Post length
250 chars
median 278 · 29 days
Posts analyzed
168
29 days
Ad reach
3.5K
24h avg
Churn / month
-13139
last month
Quote rate
518
citation index · 526 channels mentioned it ever
Channel age
3 years 8 months
created 15.10.2022
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subscribers.

719.8K608.7K497.5K386.4K275.2K311.1KJul 25338.4KAug 25386KSep 25458.2KOct 25534.9KNov 25605.6KDec 25632KJan 26598.9KFeb 26576.3KMar 26596.3KApr 26570.4KMay 26553.7KJun 26540KJul 26
Period start
311 134
Now
536 782
Net growth
+225 648
Section 04 · Mentions

Who mentions the channel and how

Citation index 518 — channel popularity rating based on mentions. Considers both count and weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 526 different channels. Below — by country, format, source channel, and topic.

Countries mentioning
Russia 99.8%
Uzbekistan 0.0%
Ukraine 0.0%
Belarus 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 92.1%
In a roundup with 2-5 channels 6.2%
In a roundup with 6-10 channels 0.0%
In a roundup with 11+ channels 1.7%
In suspicious channels (bot activity) 3.2%
Size of channels mentioning
Micro-channels (under 1K) 15.0%
1K–10K subs 7.2%
10K–30K subs 15.7%
30K–100K subs 29.0%
over 100K subs 33.1%
Topics where mentioned
Sales 37.3%
Fashion & Beauty 37.2%
Marketing, PR, Ads 15.3%
Other 1.0%
Quotes 0.8%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays relevant.

2.7K
last 12 hours
3.5K
last 24 hours
+30% vs prev.
4K
last 48 hours
+14% vs prev.
5K
last 72 hours
+25% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
ZYZolotoe Yabloko 1.1M
NNFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
NNWildberries Finds / WBYou 536.8K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON Finds 393.5K
MIWorld 355.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 257, they brought 539 491 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 10 9
39 850
December 2025 21 13
111 766
Nov 2025 7 5
107 148
Oct 2025 7 4
121 204
Sep 2025 57 10
92 914
August 2025 155 146
66 609
Total mentions
257
Months of data
6
Acquired subscribers
539 491
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#5/ 100
Rank in niche
Channel in top 5% fashion & beauty Russia
Subscribers better than 90% of niche
171.1K
58.4K 536 764 — your channel 590.4K
Avg reach / post 52% below median
13.4K
836 6 415 — your channel 109.1K
Citation index better than 61% of niche
136
0 518 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Friday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 1.2% vs norm 5.5%. Try polls & interactive formats.

Effect
+4.3pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with similar channels quarterly. 2-3 collabs give relevant growth — no need daily.

Effect
Growth from relevant audience

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