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★ Public report PromtPress · Issue No. 001

Channel audit Yaroslavl Reads

Yaroslavl Reads
@overheardyaroslavl We read Yaroslavl news. A brief summary of what's happening in the region. Ads: @mroverheard RKN: https://vk.cc/cPB9SM
23.08.2026
Subs
281 195
+33708 per month
ERR (% see posts)
14.0%
per day 12.2%
Reach/post
57.3K
ad reach 34.9K/24h
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Section 01 · Channel Snapshot

Channel KPIs

Each card — a channel health metric. Subtitle under the number shows the period it covers.

Subs
281 195
Subscriber reach
20.38%
avg % of subs see post
Views/post
57.3K
median 55.2K · 29 days
Posts/week
4.3
over period
Trend 7d
-10.2%
vs previous week
Reacts/post
MTProto only
Post length
482 chars
median 477 · 29 days
Posts analyzed
18
29 days
Ad reach
34.9K
24h avg
Churn / month
+33708
past month
Citations
0
citation index · 46 channels mentioned all time
Channel age
1 yr 5 mo
created 21.03.2025
Section 02 · Content Analysis

What works best

Top posts by engagement and outliers — to see what to repeat, and what to remove from rotation.

Section 03 · Subscriber Dynamics

Channel growth over the year

Subscriber growth chart for the year. On key months exact counts are shown. See which months gained, and in which lost.

324.1K291.1K258.1K225.1K192.1K211KAug 25251.7KOct 25281.8KNov 25274.3KDec 25270.6KJan 26281.1KFeb 26289.8KMar 26273.7KApr 26233.1KMay 26271KJun 26261.2KJul 26246.9KAug 26
Period start
211 023
Now
281 293
Net growth
+70 270
Section 04 · Citations

Who and how mention the channel

Citation index 0 — channel popularity rating based on mentions. Considers not only their count, but also the weight of mentioners: a post from a channel with 100 thousand subscribers "weighs" more than from a channel with 1 thousand. Over all time the channel has been mentioned 46 different channels. Below — from which countries, in what format, from which channels and in what topic.

Mentioning countries
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 10.3%
In a roundup with 2-5 channels 61.9%
In a roundup with 6-10 channels 0.0%
In a roundup with 11+ channels 27.8%
Suspicious channels (inflated) 2.1%
Size of channels mentioning
Micro-channels (up to 1k) 90.7%
1 to 10K subs 6.2%
10 to 30K subs 3.1%
30 to 100K subs 0.0%
over 100K subs 0.0%
Mentioned in topics
News and Media 54.6%
Telegram 27.8%
Economics 8.2%
Blogs 7.2%
Politics 2.1%
Section 05 · Ad Potential

Post reach duration

Average reach of an ad post over time since publication. Helps assess how long a placement should 'live'.

25.9K
in 12h
34.9K
in 24h
+35% vs prev.
42.4K
in 48h
+21% vs prev.
42.4K
in 72h
stable
Section 06 · Competitors

Who you compete with

11 Closest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subs
М•Москвач • Новости Москвы 4.3M
TLТопор Live 4.1M
ПЭLive • News 4M
М-Москва - это интересно 3.3M
ПМПервый Московский 3.2M
MAMash 3.1M
RNRIA Novosti 3M
НМНовости Москвы 2.7M
МСМосква сегодня 2.7M
Avg.Regional Russian Media 2.6M
ЯЧYaroslavl ReadsYou 281.2K
Section 07 · Mention Dynamics

Channel mention frequency

Every month we track posts in other channels that mention your channel. Over the last 6 months such mentions were 44, they brought 368 716 new subs. This differs from citation index above — here individual mention posts per period, while there cumulative rating.

Period Mentions Channels Brought subs
February 2026 4 2
43 284
January 2026 9 5
60 727
December 2025 4 2
47 422
November 2025 19 17
43 315
October 2025 5 1
86 291
September 2025 3 1
87 677
Total mentions
44
Months in data
6
Attracted subs
368 716
Section 08 · Niche Comparison

Where the channel stands in its league

Top-100 channels in category «News and Media» (Russia) and looked at how the channel stacks up. Gray band — range for 80% of niche channels (p10-p90). Black vertical line — midpoint, median. Red dot — your channel.

Subs worse than median by 64%
782.3K
223.8K 281 195 — your channel 3.2M
Avg. reach / post worse than median by 19%
71K
2.8K 57 310 — your channel 355.3K
Citation index worse than median by 99%
2.6K
5 0 — your channel 15.1K
Section 09 · Strategy

What to do right now

5 priority actions, ranked by expected impact. Check them off and return to this report in a month.

01

Increase post frequency

Now 4.3 posts/wk. Active channels: 7-10. Consistency drives retention.

Effect
Consistency over volume
02

Main post of week — Saturday

Peak activity: this day, 17:00 MSK.

Effect
Best window for a key post
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress selects sources for the niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions typically add +5-15% to ER. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with same-segment channels quarterly. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want us to do this? PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads with us and close your growth plan in a month.

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