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★ PromtPress Public Report · Issue № 001

Channel audit OBZOOR.BY — ЕДА, ГОРОД, ШОПИНГ

OBZOOR.BY — ЕДА, ГОРОД, ШОПИНГ
@obzoor_by Let's explore the city together. Cool places in Minsk, top news and interesting articles — you'll love it here! Our site: https://obzoor.by/ Dzen: https://dzen.ru/obzoor
10.07.2026
Subscribers
13 407
-82 per month
ERR (% see posts)
30.0%
daily 15.4%
Reach/post
4.1K
ad reach 2.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it was calculated for.

Subscribers
13 407
Subscriber reach
30.4%
avg % subs see post
Views/post
4.1K
median 4.3K · 28 days
Posts/week
5.5
over period
7d trend
-20.0%
vs previous week
Reactions/post
21.9
total 482 reactions, 770 reposts, 21 comments
Post length
768 chars
median 792 · 28 days
Posts analyzed
22
28 days
Ad reach
2.1K
24h avg
Churn / month
-82
last month
Citation rate
11
citation index · 23 channels mentioned ever
Channel age
7 years 7 months
created 18.11.2018
Section 02 · Content analysis

What works best

Top posts by engagement and laggards — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

15.4K14.9K14.3K13.8K13.2K15.1KJul 2515KAug 2514.9KSep 2514.7KOct 2514.5KNov 2514.4KDec 2514.2KJan 2614KFeb 2613.9KMar 2613.7KApr 2613.5KMay 2613.5KJun 2613.4KJul 26
Start of period
15 063
Now
13 407
Net growth
-1 656
Section 04 · Mentions

Who mentions the channel and how

Citation index 11 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All time channel was mentioned 23 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Belarus 80.8%
Russia 15.4%
Ukraine 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format mentioned
Mentioned in a separate post 26.9%
In a bundle with 2-5 channels 57.7%
In a bundle with 6-10 channels 11.5%
In a bundle with 11+ channels 3.8%
In suspicious channels (bots) 0.0%
Size of channels mentioning
Micro-channels (under 1K) 26.9%
1K–10K subs 0.0%
10K–30K subs 0.0%
30K–100K subs 69.2%
over 100K subs 3.8%
Topics mentioned
News & Media 73.1%
Telegram 7.7%
Other 3.8%
Tech 3.8%
Education 3.8%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should «live».

1.6K
12h
2.1K
24h
+31% vs prev.
2.5K
48h
+19% vs prev.
2.9K
72h
+16% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
K|COUPONS |🍔| DEALS in Belarus 29.8K
G|Groszyk | Deals | Finds | Gifts 25.2K
S–Neighbors – store chain 17.1K
SMSanta store chain 14.9K
O—OBZOOR.BY — ЕДА, ГОРОД, ШОПИНГYou 13.4K
M|mrgrittaa | recipes 🥐 13.3K
V|VARKA | coffee chain in Belarus 12.5K
GVGo to BK: Burger King channel in Belarus 10.8K
Ch|Chico | Minsk 7K
VIVINO&VINO 6.8K
CBCOFIX Belarus 6.4K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 1, they brought 32 new subs. This is a different metric from the citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 0 0
1
December 2025 0 0
0
November 2025 0 0
3
October 2025 0 0
6
September 2025 0 0
15
August 2025 1 1
7
Total mentions
1
Months of data
6
Acquired subscribers
32
Section 08 · Niche comparison

Where the channel stands in its league

Took top-50 channels in category "Food & cooking» (Belarus) and compared your channel against them. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#5/ 50
Rank in niche
Channel in top 10% Food & cooking Belarus
Subscribers better than 90% of niche
1.1K
9 13 407 — your channel 17.3K
Avg reach / post better than 88% of niche
478
3 4 075 — your channel 5.5K
Citation index better than 87% of niche
1
0 11 — your channel 15
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check them off and revisit this report in a month.

01

Main post of the week — on Monday

Audience is most active on this day at 22:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram holds audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with nearby channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes using public data. Want to go further — run ads through us and hit your growth plan in a month.

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