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★ PromtPress Public Report · Issue # 001

Channel audit Ob'yasnyaem.rf

Ob'yasnyaem.rf
@obyasnayemrf Ob'yasnyaem.rf — verified info from the Russian Government in plain language. Registered with Roskomnadzor: https://knd.gov.ru/license?id=67850ac01e4e233a7106da7e®istryType=bloggersPermission
16.07.2026
Subscribers
289 506
-1990 per month
ERR (% who see posts)
4.0%
per day 1.8%
Reach/post
8.9K
ad reach 5.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
289 506
Subscriber reach
3.09%
avg % subs see post
Views/post
8.9K
median 7.2K · 29 days
Posts/day
7.7
~54 per week
7d trend
+18.6%
vs previous week
Reactions/post
50.4
only 11,501 reactions, 7,515 reposts, 0 comments
Post length
699 chars
median 716 · 29 days
Posts analyzed
228
29 days
Ad reach
5.1K
24h avg
Churn / month
-1990
last month
Citation rate
3 803
citation index · 14,844 channels mentioned all time
Channel age
4 years 4 months
created 25.02.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth and loss.

354.3K336.7K319.2K301.6K284K329.5KJul 25330.6K331.1KSep 25329.6KOct 25328KNov 25325.5KDec 25318.7KJan 26313.3KFeb 26307.5KMar 26299.7KApr 26295.3KMay 26292.7KJun 26290.5KJul 26
Start of period
329 483
Now
289 506
Net growth
-39 977
Section 04 · Mentions

Who and how mentions the channel

Citation index 3 803 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel «weighs» more than from a 1K sub one. All time channel was mentioned by 14 844 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 95.9%
Ukraine 1.2%
Uzbekistan 0.0%
Kyrgyzstan 0.0%
Belarus 0.0%
Format of mentions
Mentioned in a separate post 80.1%
In collections with 2-5 channels 16.9%
In collections with 6-10 channels 1.1%
In collections with 11+ channels 1.9%
In suspicious channels (bots) 1.1%
Size of channels mentioning
Micro-channels (up to 1K) 55.9%
1K–10K subs 38.9%
10K–30K subs 3.5%
30K–100K subs 0.7%
over 100K subs 1.1%
Topics mentioned in
News & Media 60.2%
Politics 7.3%
Education 4.2%
Telegram 3.3%
Other 3.1%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

3.9K
within 12 hours
5.1K
in 24h
+31% vs prev.
5.1K
in 48h
stable
7.6K
in 72h
+49% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.7M
خبخبرفوری 4.4M
کاکانال اخبارفوری ࡆ خبرفوری 4.3M
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
TPТруха⚡️Україна 3.1M
OBOb'yasnyaem.rfYou 289.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. In the last 6 months such mentions were 20 583, they brought 16 337 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 3 091 1 094
0
December 2025 3 393 1 137
0
November 2025 2 908 995
218
October 2025 3 301 885
446
September 2025 3 644 1 025
14 022
August 2025 4 246 1 129
1 651
Total mentions
20 583
Months of data
6
Attracted subscribers
16 337
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in «News & Media» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 78% below median
1.3M
498.9K 289 506 — your channel 4.1M
Avg reach / post 90% below median
93.7K
733 8 941 — your channel 443.8K
Citation index better than 61% of niche
1.9K
0 3 803 — your channel 11.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Best post day — Thursday

On this day at 11:00 MSK audience is most active.

Effect
Best window for important post
02

ER below niche benchmark — rethink formats

Current ER 3.09% vs norm 5.5%. Try polls & interactive formats.

Effect
+2.4pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with channels in the same niche once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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