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★ PromtPress Public Report · Issue # 001

Channel audit Education of Moscow Region

Education of Moscow Region
@obr_mo Education news in Moscow region. Official site: https://mo.mosreg.ru VK page: https://vk.com/minobrmo Registered in RKN list:…
15.07.2026
Subscribers
96 504
-1036 per month
ERR (% see posts)
12.0%
in 24 hrs 4.5%
Reach/post
12.9K
ad reach 4.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
96 504
Subscriber reach
13.37%
avg % subs see post
Views/post
12.9K
median 12K · 25 days
Posts/week
5.4
over period
7d trend
-6.1%
vs previous week
Reactions/post
106.2
only 2,125 reactions, 779 reposts, 24 comments
Post length
538 chars.
median 508 · 25 days
Posts analyzed
20
25 days
Ad reach
4.4K
24h avg
Churn / month
-1036
last month
Citation rate
433
citation index · 2,128 channels mentioned all time
Channel age
7 years 8 months
created 08.11.2018
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and which months subscribers left.

121.4K114.6K107.9K101.1K94.4K100.2KJul 25100.4KAug 25115.7KSep 25113.1KOct 25116.3KNov 25113.1KDec 25109.3KJan 26106.2KFeb 26103.8KMar 26101.1KApr 2699KMay 2697.9KJun 2696.9KJul 26
Period start
100 164
Now
96 504
Net growth
-3 660
Section 04 · Mentions

Who and how mentions the channel

Citation index 433 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel "weighs" more than from 1K sub. All time channel was mentioned by 2 128 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.6%
Ukraine 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 83.5%
In collections with 2-5 channels 13.7%
In collections with 6-10 channels 1.1%
In collections with 11+ channels 1.7%
In suspicious channels (cheating) 0.6%
Size of channels mentioning
Micro-channels (up to 1K) 61.3%
1–10K subs 37.1%
10–30K subs 1.2%
30–100K subs 0.2%
over 100K subs 0.2%
Topics of mentions
Education 68.0%
News & Media 18.1%
Other 3.0%
Telegram 2.6%
Family & Kids 1.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

3.5K
in 12 hrs
4.4K
in 24 hrs
+26% vs prev.
5.6K
in 48 hrs
+27% vs prev.
7.5K
in 72 hrs
+34% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
MAMathematician Andrey 1M
OTANSWERS 578.2K
OTANSWERS 365.9K
OTOTVETI 452.3K
DNDanir on call | Math OGE 2026 | Umschool 340.7K
NGNastya Glasnaya | Russian Language OGE 2026 Umschool | Territory of Russian Language 297.1K
EHExcel Hacks | Accounting & Analytics 285.6K
SPSPISAL 280K
DMDark Mate | ANSWERS 254.8K
MOMoscow education 233K
OPEducation of Moscow RegionYou 96.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 3 153, they brought 22 973 new subs. This is a different metric from the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 330 161
0
December 2025 408 212
0
Nov 2025 624 379
1 460
Oct 2025 874 377
5 248
Sep 2025 621 294
32
August 2025 296 182
16 233
Total mentions
3 153
Months of data
6
Attracted subscribers
22 973
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Education» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#40/ 100
Position in niche
Channel in top half of ranking
Subscribers better than 54% of niche
78.6K
27.6K 96 504 — your channel 297.2K
Avg reach / post better than 58% of niche
9.8K
1.3K 12 899 — your channel 31.6K
Citation index better than 82% of niche
116
0 433 — your channel 657
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Main post of the week — on Monday

Audience is most active on this day at 10:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing its share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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