Ad targeting: how to find your audience Targeting isn't just about location and devices. It's deep understanding of interests and…Open in Telegram ↗
What works best
Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.
Until 1938, diamond engagement rings were rare, mostly for aristocrats. De Beers controlled 90% of the global…Open in Telegram ↗
In 1993, milk consumption in California had been falling for 20 years. Standard ads said: 'Milk is healthy. Drink milk.' Effect…Open in Telegram ↗
1900. Michelin brothers sell tires. Problem: few cars, bad roads, people don't travel far. André Michelin came up with a brilliant…Open in Telegram ↗
CRM systems: why you need them CRM (Customer Relationship Management) systems help manage customer relationships and improve…Open in Telegram ↗
I'm often asked: «What tools do you use at work?». Okay, here's my set — things that really save me hours every…Open in Telegram ↗
I want to break down an ad that's been in textbooks for over a decade. Old Spice. Remember that charismatic guy on a horse? 'Look…Open in Telegram ↗